Exploration and thinking on exploiting the profit model of website

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

The general dilemma of a website's profitability

For most Web sites, Flow + advertising profit model is not enough for its survival and development needs, the adjustment of SP to make a lot of web site income seriously shrink; Ad league performance problems, credibility issues, so that the advertising alliance to become a unreliable reliance; brand advertising is also mostly cast to high-profile sites, garbage flow is increasingly worthless , despite the current Google AdSense, but its low click Price is poor; the effect of advertising, ignoring the value of brand display, for the webmaster is still unfair ...
If there are any superficial points, please comment.

Second, what is the future of the Web site profit model

In addition to play the site's media attributes, to flow + advertising profit, Ladder network Wang Yihui that there are many very good Web site profit models need to explore together.

1 Advantages of the Internet + traditional industries

The advantages of the Internet are obvious compared to the traditional industries, for example, the advantages of "interaction", more successful examples such as recruitment, tourism and other fields and the combination of the Internet, there are many examples, such as there is the first domestic listing of the Chinese chemical network, there are many kinds of industry sites, here do not do more enumeration, I'll just say one example that is commonplace but easy to ignore and one that has recently been guided by the ladder network.

This is a common example of online games, online games industry wonders are obvious to all, the previous few years to create a number of rich, and the online game industry is "traditional industries + Internet advantage", it may be said that people will feel more surprised. The reason why the network game attributed to the "traditional industry + Internet advantage" is because, before the advent of the network game, PC game has been a very hot industry, China's large and small internet cafes, most of its ancestors are large and small computer game halls, computer games room upgraded to internet cafes, So the traditional PC game players upgraded to online gamers ...

The traditional PC game industry + Network Advantage = The prosperity of network games

Give me an example of a recent ladder network guide.

This is the sponsor of the ladder network, we provide a range of Web site consulting services from the beginning, the model of the site is also a traditional industry + network advantages of the model. The market facing the website is the traditional go teaching market, although the go education market has great potential, but at present, at home and abroad, go education is almost all adopted traditional education model, teachers to students face-to-face teaching. Although on some go web site, there are a few Weiqi teachers to learn chess teenager under the guidance of chess, but this method is similar to chess tutor, the number of young people under guidance is very limited. As the level of children gradually improved, parents began to worry about how their children could continue their studies. So, in many cities in the country, you can see a lot of the children stopped culture classes in the various go classes in school, the monthly tuition, living expenses accumulated on average at 1500 yuan. There are many parents and scholars,

Parents and children are under great pressure both financially and spiritually. Although a few people finally boil out of the head (into paragraph into a professional chess player), but most of the children have to accept both into the period and abandoned the harsh reality of school. Can the children not delay cultural learning, and be able to accept a higher level of go training, and only need less economic input?!

The answer is to use the advantages of the network!

In our guidance and joint discussion, the site initially positioned in China Weiqi professional Chess Network teaching platform, for thousands of chess children and parents to find a solution to learn chess and cultural contradictions, for large-scale go
The popularization of the project is a new way of teaching.

Other specific situation no longer speak, here only to illustrate the "traditional Industry + network advantage" model.

2 Content Charging mode

This website profit model, for many sites is not workable, you have content, others also have, the content of highly homogeneous ...

At present, the content of high homogeneity, has become a universal phenomenon of the Internet, become a "feature" of the Internet, the reason is also the rapid advantage of the Internet information dissemination, light mouse, copy, paste, the completion of the site content of the "production" for users, the cost of access to information is very low, they light the mouse, Can log on to other sites, the content of the site in the context of serious homogenization, content charges for most sites is tantamount to suicide. And because of that, most sites are nothing more than using free content to attract traffic, and then through the Advertising alliance will flow into profit, but the situation is not conducive to this kind of Web site transformation, collection + traffic + advertising This model of the site is facing increasingly severe pressure, here also no longer speak.

Although the content charging model is very challenging and has great risks, this mode should be an important profit channel for the in-depth differentiation of professional websites, and the individual strength should be further subdivided into the areas of depth.

The ladder network will also try the content charging mode in the future. Wang Yihui that only meet the needs of users, the user feels valuable content, only then may let the user pay for the content, but still exists a premise, you provide the content to have the uniqueness, the profession, the depth, cannot replace, we believed, the ladder Network Network entrepreneurship, the network plan, the website operation New Idea, the new method, New experience is the only one on the Internet, we are the most professional research network of successful institutions and teams, we have the confidence to do so!

Things to dilute for expensive, this model is obviously not suitable for now on the network everywhere on the Machine Collection + artificial collection of +seo+ AD league website.