Export enterprises outside the road twists and turns the factory price sold also was a bargain

Xinhua Guangzhou, May 17 (reporter Lin Jian Yang Wang) in China's first net goods fair a less than 9 square meters booth, Dongguan Wing Yip Lighting Co., Ltd. Business manager, from Taichung City, Taiwan, Miss Zhou reporters complained at the fair site sales of products.　　The booth was filled with table lamps and ornaments, and many of the products were fitted with statues of ancient Greek and Roman characters. "We sell them at the factory price, and they bargain."　　She said with a wry smile. Wing Yip Lighting is Taiwan's foreign trade enterprises, the production of lighting, pendulum jewelry and so on, 95% of products exported to Europe and America, a year exports more than 2 million U.S. dollars.　　As an E-commerce enterprise Alibaba Group customers, invited to participate in the 16th opening of the two-day network goods Fair. Fair by the Guangdong Provincial Economic and Trade Commission and other departments and Alibaba jointly sponsored by the theme of "NET goods pull domestic demand, network business to promote employment." A total of 400 small and medium-sized export enterprises in Guangdong region and nearly 3 Taobao big sellers attend the fair. Organizers said that the purpose of the trade fair is to help foreign trade enterprises to open up domestic market in the context of continued weakness, since the second half of last year, due to the sharp decline in external orders, a large number of Guangdong export-oriented enterprises were forced to cut production, shutdown or even closed. In the first four months of this year, Guangdong exports about 98.5 billion U.S. dollars, down 17.8% year-on-year.　　Since last November, Guangdong's exports have been negative for six consecutive months. The export crisis led to a reduction of nearly 20% orders for Wing Yip Lighting. The company therefore decided to open up domestic market often but the road to expand domestic trade is not flat.　　In addition to the fierce competition and price war, wing Yip Lighting must redesign products suitable for the Chinese market. Miss Zhou said that because many Chinese are not familiar with the history of ancient Western civilization, the products with Western character statues are not good to sell on the mainland, especially in the south. The company has produced a number of products suitable for domestic sales, with the Buddha or Kwan-Yin statue to replace the ancient Greek and Roman gods statue.　　"The mainland market is so big that we won't give up," she said. Indeed, China's mainland market, with more than 1.3 billion consumers, is undoubtedly becoming the world's largest potential market, favored by companies around the world.　　At the same time, because of the financial crisis and the impact of the sharp decline in exports, the Chinese government also introduced preferential policies to encourage foreign trade enterprises to expand the domestic market often so, such as Yong-Yip lighting export enterprises have dabbled in the domestic market often but many companies also found to expand domestic demand road bumpy.　　Guangdong Huizhou Four Shun Yang Umbrella Co., Ltd. General manager Wang Dongping said, export enterprises "outside" to face at least three problems: a completely different business model, lack of sales channels and do not have the ability to design suitable products for the domestic market.　　Four-shun umbrella last year, the value of about 1 million U.S. dollars, 90% of exports, mainly in Europe and the United States well-known companies such as Disney, Coca-Cola, leopards and other production of gift umbrellas or foundry. Although many difficulties, but Wang Dongping told reporters that the company's future in the domestic market, so the expansion of domestic sales is not the company's expedient strategy, the company also plans to form a marketing team. "Hope that within 2-3 years, the domestic market can account for the company's full annualAmount of about 30%, "he said. Four shun Yang umbrella and wing Yip Lighting is trying to develop through the last two years of electronic commerce to expand domestic sales.　　Alibaba, on the other hand, is also committed to providing help for these companies to "turn Inside Out". Mr. Wei, Alibaba's president, pledged to help small and medium-sized exporters as much as possible in the online trading meeting.　　Mr. Wei believes that small and medium-sized export enterprises "outside the internal" barriers mainly reflected in product design capabilities, sales channels, after-sales service and product credit.　　In the most difficult times, Mr. Wei said, Alibaba hopes to help small and medium-sized enterprises survive the economic winter. E-commerce in China has exploded in recent years.　　China's online shopping turnover reached 128.18 billion yuan last year, a 128.5% per cent rise of 66 times times in 2003, according to data published in February by Eric Consultancy, which specializes in new economic developments in China.　　Four shun umbrella and wing Yip Lighting hope in E-commerce, while some other export enterprises try other ways, such as the cooperation with domestic supermarkets OEM production.　　At the end of May 7, the 105th session of the Canton Fair during the first meeting of the Foreign Trade enterprises, some foreign trade enterprises and Shandong Group to achieve OEM agreement. Li Group Purchasing Center manager Chen Zhaohong said: "This channel-led approach can allow both sides to do their best things, foreign trade enterprises are best at the production, and the supermarket's core advantage lies in the perfect channel." ”