"Face" and "lining" in microblog marketing

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A generation of master Li Chaben said: "People live One life, some have become a face, and some have become the lining, are the times dictates." "Face must be dazzling, but the lining is bound to see no light, on the table."

In the microblog marketing, there is also "face" "lining" of the points.

"Face", is that you show in the public before the micro-bo image, or thick, or witty, or teahouse Uncle General Careless, speak Mowgli, or as warm neighbor as the neighbor sister, caring. In short, an enterprise's microblog must strive to create a positive, quality character image, approachable, often more than scrupulous, daily news publicity can get the audience's emotional identity.

With "Face", others will keep a high degree of attention to you, and some enterprises Weibo "face" really big.

"The laundry does not know the elder sister, the longitudinal does the fashion also in vain." "@ Bi lang calls itself bi Lang elder sister, every night with a pair of professional fan son, calm flirt fans, Spit lotus, all day. Fans and their interaction as the spokesperson of the small s chat, lively and hot, witty and interesting.

"Brother, Oil fill ... Your Durex is full. @ Durex called small Du, fans said he "a little gentleman, a little bad, know life and very can play, like the handsome boy in the club." His microblog always captures the highlights of the current hot spot in the product brand and evokes the fans ' resonance.

Good "face" to bring micro-bo good fans, good fans spread business good reputation. In this World Factory era, Word-of-mouth is the key factor to determine the competitiveness of enterprises, micro-bo "face" the value of self-evident.

The face is splendid, the lining is mellow, must have the good face, first must have can withstand the exquisite lining.

About team integration, micro-bo skin, plate settings, content positioning, activity planning, public opinion monitoring and so on, has emerged from the introduction of many methods of theory, this is not the same old, we can completely Baidu-related.

The real lining is to see not light, just as the website and SEO: Netizens in search of a keyword, will feel that the line in front of the site more formal more reliable, and will not know that may be a "not officially recognized" SEO team through technical means to make this site top.

And now microblogging marketing, also need such "lining".

First we have to understand what is "micro-bo weight." Micro-bo weights are divided into two, the first for "Baidu" "360" and so have a micro-BO search function of the Third-party search engine, because these search engine function is not enough, the algorithm is not clear, temporarily also has no too much marketing value, so do not discuss. The second is the official platform for Sina Weibo. Sina Weibo Weibo search, micro-blog recommended function can bring a huge exposure, fan flow, the higher the weight of micro-bo more easily in these places to a foothold. Some of the "Grassroots Red Blog" recommended by Sina, will automatically increase the number of thousands of fans every day. And whenever there are hot events, interested bloggers by increasing their microblogging hotspot keyword weight, but also from the microblogging search to get a large number of fans.

In micro Bo, fans are value, is emboldened, so the weight of Weibo is very important. How to increase the weight of Weibo?

Can be hard to operate, and some "grassroots red bo" like, perseverance to make jokes, others feel interesting on the nature to pay attention to, adhere to a year, but also accumulate a lot of fans.

can also use the "lining", and the same as Web site SEO, through technical means to enhance the weight:

One, brush fans. Do not think that many celebrities, enterprises Brush Weibo fan is a very two phenomenon, the Chinese people have always liked the herd, the herd effect is particularly obvious, "others are concerned, then I have to pay attention to." "And if a hundreds of thousands of-fan size suddenly focuses on you, you're embarrassed not to pay attention to one." Zombie fans can bring active fans, and the number of active fans is an important reference for the weight of Weibo.

Second, members, grades, medals and everything from Tencent QQ copied things. Sina Weibo now the director is said to be dug from Tencent, good for product development of all kinds of value-added services to suck gold, Sina is anxious to circle money, so these things have become a micro-bo weight of the assessment criteria.

Third, more to do the topic. Blog posts with topics are much higher than those with no topic, especially when there are hot spots, remember to add topic tags to your blog.

Iv. Interactive rate. I keep a few small installed fans every day to ask themselves, weight assurance promotion. Enterprise Weibo backstage can find the specific value of the interaction rate.

V. Original. More original blog, this idea and enhance the weight of the site, the content of the king. Similarly, the company Weibo backstage can be traced to the number of original posts.

Six, Micro Bar. Go to micro-post and forward to micro-blog, search related keywords, ranking decisive and reassuring.

Vii. Other Sina new products, any with micro-Bo hook, it must be linked to micro-bo, to the weight of micro Bo, the benefits of no harm.

"Lining" is useful, but there is no solid "shelf", "face" will collapse sooner or later. Weibo is about interaction, this has to slow work out malt, fans abuse my times, but also to fans such as first love. Micro Bo also pay attention to creativity, manufacturing hotspots or with the help of hot spots, the key moment, to try to detonate the eyeball. Therefore, "the lining" again good, also must learn the thick accumulate thin hair. Via Yang Chengkai @ Tiger Networking