Facebook game developer Zynga valuations or up to 1 billion dollars

Beijing time November 23 Evening News, according to foreign media reported today, according to a smaller competitor selling price projections, to Facebook users to provide "Mafia wars" and "FarmVille"　　Zynga, the US gaming developer, is likely to be valued at $1 billion trillion for all kinds of casual games. Earlier this month, the U.S. arts Power announced a 275 million dollar takeover of social networking site game Developers Playfish, if the latter market performance is strong, the arts electricity will also pay 125 million of dollars. EA said at the time that the transaction amounted to about 3~4 times the current revenue of Playfish.　　Jesse Divnich, a Eedar analyst at US market research firm, said the valuation of Zynga could be roughly inferred by comparing playfish selling prices. Terry Schallich, Pacific Crest analyst at the US investment bank, also believes that if Zynga is to make an initial public offering soon, its market value could reach $1 billion trillion. "If Zynga is to make an IPO next summer, we expect it will be worth $1 billion trillion or higher," he said. "This will make Zynga, based in San Francisco, the third largest video game publisher in U.S. market capitalisation. Take-two, publisher of Grand Theft Auto.　　Take-two 2008-year sales of 1.54 billion U.S. dollars, the market value of 909 million U.S. dollars. Inside Social Games founder Justin Smith, who is concerned about the US gaming industry, predicts that Zynga's revenue this year is $210 million trillion and $355 million next year.　　This data is based on the estimated per-user revenue for all Zynga games and the number of active daily users. "Zynga's businesses have huge market growth potential," said Todd Greenwald, Tode Greenwald signal Hill Capital Group, a U.S. investment agency. If the company makes an IPO, it will certainly be welcomed by investors. "The 43-year-old Zynga CEO Mark Ping Golf (Mark Pincus) said he is not currently leading the company's plans to go public, which will cause distraction. "Our mission is to accelerate the progress of our product development and to develop strategies for marketing," he said. ThinkEquity, the US investment company, reported earlier that by 2012, the gaming industry in the US social networking site would have reached $2 billion trillion. Sales of traditional game hardware and software in the US have fallen by 12% this October, according to data from the US market research firm NPD recently. (Yi Fei)