Facebook mobile ad revenue will account for 60% of advertising revenue in 2014

J.P.Morgan analysts predict that Facebook's mobile ad revenue will account for 60% of total advertising revenue in 2014 "We predict that Facebook 2013 Q4 Mobile advertising revenue will exceed its total advertising revenue of 50%, and by 2014 its revenue of 60%" J.P Morgan analyst Doug Anmuth said in a Thursday study. In the 2012, Facebook had virtually no mobile-end products, and most of the company's advertising revenue came from the desktop side. But after a year, Facebook has launched a series of lucrative products on the mobile side, pushing its mobile ad revenue up to 41% of the company's total advertising revenue, and for almost a year, Facebook has not broken the 38-dollar IPO price, and in the past two months, Its shares rose almost 70% per cent, hitting a 45.05-dollar high on the afternoon of Wednesday. Anmuth that Facebook may continue to grow over the next few months, largely taking into account the following two positive factors: first, entertainment industry advertising is on the rise (Facebook has always attached importance to celebrities and media users) second, Facebook In the real-time bidding advertising trading platform to increase investment, side bar advertising will be improved.