False suspicion today or can uncover what lies behind the scenery
Source: Internet
Author: User
KeywordsDoubt
The scenery and mountains and rivers sponsor comprehensive verification of false doubts today or can uncover the "scenery" behind what is hidden in the evening news reporter Zhang Yuyun reported celebrating the listing of the reception is held, suspicion of fraud in the performance of the suspect but will all call a halt. For the few advertising in the cities of the scenic mountains and rivers, the recent occurrence of the public turmoil brought great attention, let it quickly become a "national well-known" brand. The once-obscure yellow rice wine company even sparked a collective denunciation of the industry's IPO. Before, yesterday two days, the reporter field visit the scenery is located in Yueyang plant, and visit Changsha, Yueyang and other supermarkets, hotels, on-site investigation of its production and sales channels, hoping to uncover the listing of "scenic spots" under the mysterious veil. Production: Factory workshop normal operation scenic mountains and Rivers Bio-Technology Co., Ltd. Office area and plant are located in Yueyang Economic and technological Development zone, just completed the Yueyang East high-speed railway station is only 10 minutes by car. The first floor of the lobby is a decorated Christmas tree, on the right side of the small blackboard is written on the winter solstice folk. It is hard to imagine that a company that has just suffered a big change will be willing to make these "nosy" arrangements. In recent days, as long as there are reporters to interview, requirements of field visits to the plant, are scenic and landscape engineer Liu Zhi Asia reception. into 108 acres of plant, a pile of jars can be seen everywhere, these black jars with lotus leaf and mud seal, each can store 25 kilograms of original wine, two years later is to be able to bottle the finished rice wine sold. The reporter sees each pile of jars before all writes the sign which holds the date, 2009 and 2010 produce all have. "Our factory is not enough, so many of the original wine can only be stored in the open air, but in the city of Yueyang also rented two shelters for wine, one of which is located in Peach Grove, is the military factory, now has become a tourist attraction, we stored jars also become one of the scenic line." "In the brewing workshop of Rice, ferment and press, there are only two workers in each workshop, because of the labor intensity, there are seven or eight workers working in the wine shop, and about 1000 altar wines are put into the jars seal every day." Liu Zhi said that the company plus management staff a total of more than 60 people, and reporters at noon in the staff canteen also found that there are only twenty or thirty workers to eat. is in the production and marketing peak season, and the Scenic mountains and rivers announced the output can be said to be huge, so deserted factory can afford? "Our entire production line is automated, do not need a lot of workers, like the press workshop because of power consumption, and even at night after 12 o'clock peak work, save costs." In addition, as the entrepreneurial enterprises, will certainly try to save manpower. "For the ultra high per capita value of the question, Liu Zhi explains. Although the enormous is scarce, but the corporate atmosphere is very strong, the reporter in the factory and office area to see, everywhere hanging, posted a variety of product quality and inspirational slogans. Even the company's Web site is updated almost every day, reporting the production situation and various meeting spirit. A giant slogan in the corporate lobby seems to be a better illustration of corporate culture. "Contemporary EnterpriseThe competitiveness of the industry, not to eat small, but fast to eat slowly, come from behind is not a myth, may explain an annual sales of only 159 million yuan Enterprise, why "over" Big Brother Gu Yue long longshan, persistent pursuit of the listing. Sales: Basically rely on the countryside to surround the city in the market to the scenic mountains and rivers of doubt, the sales terminal is an aspect. The prospectus of the scenic mountains and rivers shows that the company produces the ancient Yue Tower wine "sales market has covered central China, South China, east China and the vast area of north China." And some media said that in many markets, sales terminals have not seen the ancient Yue Tower rice wine. Due to travel restrictions, the reporter only went to the ancient Yue Tower "advantage Sales Area" Yueyang and Changsha, of which the Ka channel that large and medium-sized supermarkets did not see its traces, but the community supermarkets, Nanyan liquor store and Hotel wine list does have its own three or four products. Its regional manager said that the scenic mountains and rivers are now mainly rely on direct marketing, and take the "rural siege of the city" strategy. In Changsha, Wal-Mart, Carrefour and other large channels do not sell the ancient towers of any products, its regional manager Xu Jianfeng explained: "The first two years we have entered, but the cost is too high, as an entrepreneurial enterprise, we can not afford." "However, there are sales in Nanyan liquor stores and some community supermarkets." On a main road in the east of Changsha, a restaurant chain named Xiangxi Tribe has four ancient Yue towers and rice wine for sale. Next to the community supermarket, the two-litre cheap supermarkets put three products. In another food street, six or seven restaurants have four or five of the wine list on the ancient Yue Tower wine. It is said that two to four bottles can be sold one night in the autumn and winter season. In the scenic area of the Yueyang, the local new one good, heart to heart two supermarkets have a total of three kinds of ancient Yue tower wine, are mid-range products. Some small restaurants and convenience stores, the reporter also saw the ancient Yue tower figure. Similar to the situation in Changsha, the Yueyang market is also generally reflected in the local or liquor, beer, red wine consumption, rice wine sales are not outstanding. Li Xionghui is one of the top three of the total distributor, its distribution status in the vicinity of the Yueyang under the Miluo of the Xiangyin County, last year's sales of 1.1 million yuan, allegedly this year, the target of 1.8 million yuan has been basically completed. In this twenty or thirty square meters of "Greater China Nanyan famous city", the ancient Yue Tower rice wine occupies a display cabinet of Three-fourths, the annual two-month crab season is also the sales season here. "The nearby Crane Longhu is the province famous hairy crab breeding base, the lakeside restaurant basically has our rice wine." "In the traditional consumer area, the scenic mountains and rivers related Personage admits, at present only in Suzhou, has not entered the Shanghai sales." Company: We are outside "look up" "We are just a business development, profit from the recent 34, but was pulled and Maotai, Wuliangye and Gu Yue long longshan these industry elder brother compared." "The company, a senior executive who declined to be named, laments that if it is a company with annual sales of billions of, it is very rare to see production and sales, but the company's current annual sales are onlyThere are 159 million yuan, spread to thousands of marketing points, every day as long as the sale of a bottle of rice wine on the line, the external challenges are actually put it in the "Look up" angle above. The scenic scenery of the listing of the storm is everyone unexpected, the executive admits the pressure is very big. "The cocktail party has been held, the listing has been halted, this should be the first time in the history of the securities market." "Because the regulatory system required this period not to speak, he basically rebuffed the reporter's interview, said that" all the company listed after the announcement. "But for the final approval of the successful listing, but expressed confidence." "It is the scenery or the clouds, and then everything will be seen." "Reporter learned that the landscape of the sponsorship of the organization Ping ' an securities and accounting firms in the CPA international accounting firm, Ltd. has been jointly dispatched 18 Road investigation team, separate to the company across the country more than 100 general distributors to investigate the brand of rice wine sales data. Reporters from the Ping An securities insider, because the scenery of mountains and rivers by the outside world wide attention, so the verification is stricter than before. From production to sales channels, the scope of verification will reach 95%, and the preliminary verification results are tentatively scheduled for today and submitted to the regulatory authorities. Once the supplemental material is not approved by regulators, its listing will be more bumpy. In the scenic mountains and rivers of stocks, some investors have been exchanging how to claim the rights.
The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion;
products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the
content of the page makes you feel confusing, please write us an email, we will handle the problem
within 5 days after receiving your email.
If you find any instances of plagiarism from the community, please send an email to:
info-contact@alibabacloud.com
and provide relevant evidence. A staff member will contact you within 5 working days.