Fear Marketing and willpower marketing in the light of the Green Lantern

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Yesterday because it is the weekend, so at home idle all right, saw the "Green Lantern" this movie, Green Lantern is talking about a group of green lights outside the planet by willpower to defeat all opponents, thus safeguarding the peace of the universe story. On this planet, as long as your heart is big enough and you are strong enough, you can beat a strong opponent. And another power comes from the yellow forces of the planet, this yellow force is to draw people's fear to increase their strength, to become strong, and then with the Green Lantern against the will, although the final result is the Green Lantern won the war, but the author thought of some of the internet marketing things, in my personal view, In fact, whether it is willpower marketing or fear marketing can make an enterprise successful. So let me share it with you.

I. Marketing of willpower

This should be a new word, probably no one mentioned before, but I think in fact this marketing way has long existed in our life, like doing SEO webmaster, there are many now very brilliant entrepreneurs, have relied on their willpower, strong belief to adhere to their dreams. Succeed in your career. From this point of view I think this is a kind of willpower marketing, a new company just started, the most need is a willpower, willpower if a step back to understand is a kind of attitude, a position, if you think you are doing a great thing, and for their own things are strong, then anyway, In a sense you have succeeded.

Ii. Fear Marketing

Fear marketing is a marketing method that uses the public's fear of something to move closer to something that is safe and secure. Domestic rely on this kind of marketing to do the biggest company is 360, Zhou in the internet world is called "Beikewen", one because he dares to declare war to any enterprise company, again, From the features of the 360 software, he has taken advantage of people's fear of personal privacy fear of being peeping into the 360 step by step to make it stronger. With the Tencent War made 360 was pushed on the cusp, no matter 360 finally lost the lawsuit or be scolded or not, from 360 of the whole development process, Zhou won.

How far can fear marketing go?

Because the yellow army, which grew stronger by sucking the fear of others in the Green Lantern, was eventually wiped out, so maybe everyone will feel that 360 of the road may not be able to go far, but from the author's personal point of view, I still very optimistic about 360, because we are in a special environment, the Internet has knowledge, there is freedom, There is joy, and of course there is fear. Do entertainment to seize the people's happiness, do the encyclopedia to catch the people's knowledge needs, advocating free sharing has become a very powerful hacker; in every aspect, any pervasive emotion in the Internet will be a direction. And Zhou is to see the Netizen's heart of fear will be 360 to do so much.

Finally, as a webmaster, the most crucial thing is to have willpower, and Zhou This marketing idea is also we have to learn, the world has always been thinking to dominate the will weak. In the Book of Ching, there is a saying that: The method is the only one, and the only way to do it is to let us imitate the superb skills and ideas. People are constantly learning in order to progress. So what do you get from willpower marketing and fear marketing?

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