Feasibility analysis of micro-blog marketing in medical industry

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2010, the Internet because of micro-bo fire, micro-bo born with the charm of gathering popularity, there are people where there is marketing, the rise of micro-Bo fever has also spawned a related marketing methods: Micro-bo marketing.

2011, with Sina Weibo, Tencent Weibo and other portals to promote micro-blog, micro-blog has been from the stars, celebrities, internet people out of the circle, more and more netizens began to use micro-blog, micro-blog marketing environment has been formed.

Weibo marketing has begun to be valued and implemented in various industries, but there are few companies that use Weibo for marketing in the healthcare industry. In the Medical Industry Network marketing competition has reached a white-hot today, if you can find a way to break through the bottleneck in the microblog marketing, what kind of scene will it be?

Believe that a lot of senior medical Network marketing predecessors have thought about this problem, some enterprises have opened the first time in the V-word microblogging, some enterprises may be watching, there are many concerns in mind. I also on this issue seriously think about it, put some of their immature ideas out and share with you, and hope we can grasp the microblogging marketing this opportunity.

Which medical institutions are suitable for microblogging marketing?

The basic purpose of the medical institution is to solve the patient's illness, so that only the medical institution or the specialized department that can solve the problem for the patients is suitable for the micro-blog marketing. If your organization just put the patient in the first verbal, then do not use microblogging marketing, otherwise it will be cut by this knife black and blue.

Suitable for the development of micro-BO marketing medical institutions are:

1. Public hospitals: Public hospitals are those organized by the Government which are included in the budget management, that is, state-owned hospitals and state-financed hospitals. Because it is a state-run hospital, it occupies a great advantage in taking risks. But it must be noted that although the medical accident is not what everyone wants to see, but there is also the possibility that, in the event of a medical accident, your microblog may be submerged, this point is also suitable for the hospital.

2, the Specialized hospital: The specialized hospital refers is in certain aspect very prominent, for instance, the common eye Hospital, the oral hospital, the maternal and child health care hospital and so on. Specialist hospital in the single disease of the medical technology basically occupy the advantage, fully confident for the patient to solve in the disease of the pain (premise), can carry out micro Bo marketing.

3, the treatment of disease risk-free or less risky hospitals: with the improvement of China's economic development, people pay more and more attention to their own health, medical consumption motives show multi-level, diversified characteristics, such as beauty, plastic surgery, rehabilitation services, health counseling, family health care and so on are no medical risk or very low risk subjects. To say, there are many medical programs in the classification that have been launched in microblogging marketing and are identified directly with the V character.

In what capacity to carry out Weibo marketing

In the micro-blog identity is divided into two kinds, certification microblogging, grassroots micro-blog.

1, Certified micro-BO: Certified micro-bo with a V-word logo, is a number of grassroots micro-bo are yearning, he represents the authorities and authority. If you open the certification microblogging then means that you are on the micro-blog every punctuation mark on behalf of your corporate voice, related to your corporate image, must be cautious.

2, Grassroots micro-blog: If only the identity of a third party to open micro Bo do not have to worry too much, you can send jokes, beautiful pictures, social news, etc., to the identity of the third party to promote their own, to avoid many unexpected risks, at the same time bring the effect of Word-of-mouth publicity. The disadvantage is lack of authority, the relevant marketing content can only be published in the form of soft advertising, otherwise it appears blunt.

How to gain audience in medical industry Weibo

Weibo marketing is the most critical element of the audience, no audience, and then exquisite marketing program can only be considered narcissistic, while the audience demands precision, which is the medical industry microblogging marketing a difficult point.

1, positioning the target crowd, first to listen. For example: A beauty organization in Suzhou, to pay attention to the audience in turn for women, Suzhou Women, Suzhou Female beauty, can expand the crowd for the Suzhou mom, Suzhou Female college students, Suzhou Women's feelings and so on.

2, listen to the target audience name Bo (certification, or a large number of fans). For example, there is a bo for the @ Suzhou Beauty Tatsu People, it is conceivable that his audience is mostly interested in Suzhou beauty, often to his microblog reply comments, can indirectly put himself in front of the target audience. The target population in Method 1 can also be found in this way.

3, the organization of free activities, public welfare activities to obtain the target audience. Take a free strategy and a public good strategy for the target audience to listen to Twitter.

The content of micro-blog marketing in medical industry

Perhaps your business is in line with the development of micro-blog marketing conditions, but you know, micro-blog marketing is different from the usual network marketing, the overwhelming advertising coverage can only make your fans of your audience disgust, reduce corporate image, so hard to operate the reputation of the overnight.

The medical profession Weibo marketing should adopt a kind of moisten the thing to be silent, the Yue Yue person's dissemination way:

1. More health knowledge of public welfare. Beauty Hospital, for example, can often release some beauty tips, tips.

2. Keep up with seasonal season. For the elderly can be issued for different seasons, health care knowledge.

3. Take the way of online diagnosis. On-line diagnosis must be realistic, the maximum for patients to solve problems, abandon the past ideas, small take big, win Word-of-mouth!

4, regular online award-winning activities, public interest activities to maximize the positive impact.

What can Weibo marketing bring to the medical profession

The medical profession Weibo marketing has the risk, carelessly may let you want to cry without the door, that we are struggling for the microblogging marketing breakthrough is for what? If it succeeds, what can it bring? I can only determine, if successful, will bring you word-of-mouth, endless Word-of-mouth, if its own reputation is very good, then your good reputation will be unlimited amplification!

Article First hospital network marketing, original address: http://www.yiyuan.im/archives/5.html Author: Liu Shaohui.