Feida A1630 million acquisition of Heng Lian amounted to 50% equity

NetEase Finance December 19 Flight Asia Tatsu a night notice, the company spent 16.3 million yuan to buy Beijing Heng Lian Tatsu watches Limited Liability company 50% Equity. Heng Lian Tatsu by the Han-gi company and Beijing Heng Deli Swiss Watch Co., Ltd., the investment of 50% joint establishment.　　As of October 31, 2010, the total assets of the company is RMB 62.57 million, the ratio of assets to debt is 47.89%; Net profit is 990,000 yuan.　　Heng Lian Tatsu Company has been operating in the domestic five years, sales network of 36, through professional operation and scientific management, in the industry formed a better brand influence, has been a lot of mid-range general merchandise, brand and consumer recognition, sales network and business scale gradually grow. Heng Lian Tatsu Company is the sales and promotion of Feida Company's own brand an important platform.　　Feida Company currently has high-end "Emile Chouriet" brand, mid-end Feida brand and franchise fashion brand, Heng Tatsu Company can become an important brand of these sales channels, the brand's channel expansion and image promotion can play a positive role in promoting and supporting. Heng Tatsu Company in line with the company's strategic positioning, is Heng Geely Company's main network and operating brand further extension. Heng Geely Company mainly engaged in the middle end and above the watch brand, with high-end consumer groups, Heng Tatsu operating in the middle and the following brand watch. For Hengili, Heng Lian Tatsu is Heng Geely Network and the further extension of the brand, especially in the two or three-line cities and low-end brands can play a very good support and complementary role, can get more people's market share.