Reporters from people familiar with the matter, the heavyweight director Feng Xiaogang will endorse ebay's classified information website Bai, it is understood this is Feng Xiaogang's first endorsement of the Internet brand. In the advertising film, Feng Xiaogang will be in the director, in Bai rental, find drivers, buy and sell second-hand, deduce a small people how to use the Internet to change the life of the story, coincide with the "Bai" target customers and business demands, but also in line with Feng consistent style of life. It is reported that the new advertising film will be released in October, and in a variety of forms in front of the audience, passing the "Bai help us common people" service concept. Feng Xiaogang has long adhered to the common people, the art of life, for the people to tell the truth, do practical things in the image of the people, known as "single-minded for the people filming director." Bai selected "civilian director" Feng Xiaogang as the spokesperson, in line with its "service of people's lives" of the website concept, more easily let netizens will "people's side of life" and the Common People network business together, conducive to the promotion of its brand image. Industry insiders pointed out that Feng Xiaogang has always been very cautious endorsement of the brand's strict screening. Bai's brand background and the concept of serving the people's life are in line with Feng's choice of endorsement brands. It is reported that Bai as the largest classified information site, belongs to the world's top 500 ebay global members, has been a good user experience and rapid development momentum by the industry attention. It is reported that the people's network has covered 347 cities nationwide, the monthly browsing volume of more than 1 billion, mainly for users to provide second-hand transactions, housing rental, job search and other life information free inquiries and publishing services. Feng Xiaogang's endorsement can help push Bai to enlarge market share, realize its market strategy, it is worth looking forward to.
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