Film？ Buy and buy! China strategy Film and television issue non-public offerings

According to the 21st Century Network news, China Strategy film and Television announced the issue of Non-public new shares, a total of 2 billion yuan, the financing is mainly used for content production business upgrades, such as network drama, film and variety show production, content copyright and template procurement, resource cultivation integration, And broadcast 150 million yuan for Internet application development, including mobile Internet video application development, film entertainment derivative development Platform, Self media platform construction and large data application platform development.

In the content of the production of this piece, the total amount of investment reached 1.3 billion yuan, 450 million to "create more than 20 network custom play", 500 million investment film production, as well as 350 million assisted the introduction of 8 large-scale comprehensive arts programs. In addition to resource cultivation (creative + artists), Huayi film and television is intended to integrate artist brokers and content into an industrial chain, through the original content and resource cultivation to stimulate domestic demand, this and we have previously reported the strategy of Tencent Strategic investment Huayi and set up a film and television division, Youku Potato, the unity of the pictures, Alibaba acquisition of culture in China and invest in the number of shares, Go is a strategic route, so that now rich and resources of the Giants are: Film and television? Buy and buy!

Why is there a shadow of Baidu and millet behind the investment side? There have been rumors of Baidu's love of Qi Yi is with the Chinese film and television negotiations, the two sides are ready to carry out in the Internet video business cooperation. The form of cooperation may be Baidu's acquisition of Chinese film and television part of the latter and Archie art set up a joint venture.

Although the rumor did not sit real, but look at this five investors: Beijing Ding Luzhong Original Technology Co., Ltd. (1 billion yuan), Taikang Asset Management Co., Ltd. (400 million), Shanghai Rosefinch Bead Jade Red Investment Center (350 million yuan), Chinese Media Investment Co., Ltd. (200 million yuan) and the Beijing-China Culture Communication Co. There is a bomb, the largest amount of the purchase of Deer Ding Zhongyuan legal person is Baidu Vice President Wang, and Baidu as overseas listed foreign companies, in the investment of domestic cultural industry there are some barriers, the need for an internal-funded companies to carry out the acquisition.

Beijing's Lei culture is the private company, although the subscription amount is the least, but also see Millet in the film and television exploration of the preliminary preparation.