Film Franchise Shop: To create a complete industrial chain

"It's unreasonable to have the same movie in all the cinemas," he said. "In the Office of China Film Group Corporation (hereinafter referred to as: the Shadow) headquarters, Huibin told reporters.　　At the Chinese cinema and real estate summit a few days later, Huibin told the presence of more than 100 listeners from the theater investment and commercial real estate development industry, which, in his view, would sooner or later be broken.　　Huibin is the general manager of China Film Theater Investment Co., Ltd, two years ago, the investment division of China Film Group was stripped out of the head office and became an independent company, which cleared up dozens of investments, including pig farms, for the investment construction and operation of cinemas. From the industry chain of the film industry, including the production, distribution and screening, the Shadow is one of the few involved in the whole industry chain of large-scale film and television group.　　At the time, the shadow is sweeping reform, the film terminal, became Chairman Han new strategy focus. In Han view, production, distribution is the traditional advantage of the shadow, to create a complete industrial chain, theater terminal market development is imperative. To quickly build a match with the Chinese film flagship cinema, and stressed that the funds should be prioritized.　　Subsequently, the listed Chinese film Group issued a 500 million-yuan corporate bonds, in addition to the construction of a digital production base, the main investment in the new and transformation of cinemas, the development of digital hospital line projects.　　China Film Theater Investment company's mission is very clear, that is, within 5 years to establish a unified brand, unified investment, the unified row, unified management, unified employment management personnel, in the shadow of assets disposal rights, cadres and the right to appoint and dismiss the "real" in the theater line. According to Han's analogy, the film making movies is like building a car, Huibin's job is to make the car can run and pave the way for the bridge. Over the past two years, Huibin and his team have invested in building 30 theaters in the industry, which is a very fast pace.　　Huibin said that because of the "strategic consideration" of the video investment Theater, in the choice of projects, sometimes will be reduced to the "no loss can" limit, in 2009, Huibin plans to invest in building 10 cinemas, by 2010, the number of cinemas will increase to 50. In fact, the investment in Xing's cinema is only one of the "three-legged Walks" in the film industry terminal. In addition, the Chinese shadow Holding, shares a number of hospital lines, and with the Times this code joint venture development of digital projection hall business.　　In order to make "car" run farther, the shadow must repair "road" more. In Huibin's view, the theater for upstream business help more than this, in the film market in the high-speed growth period, who can preempt the layout of their terminals, can be in the competition after the greater initiative. At present, each of the cinema investors, though different, but the movie in the cinema is the same, no difference, the audience into any theater, there is no difference in the content, the cinema is like buying a movie "supermarket", but when the market matures, the situation may change: the whole industry chain of the film company, The upstream production of the film can only be shown at their own terminals, which can make the terminal more competitive, the terminal can also ensure that the film shows, the equivalent of their own stores, without being diverted.　　[Page] "This is in common with other industries, and the channel is king is the basic principle of business."　　"Huibin said. Like the shadow of the beginning of the layout of the film industry terminal enterprises more than one. In the 2008, Paulie Boehner, which has been the issuer of the issue, began investing in the construction of the Boehner cinema. Successively won the Beijing leisurely Tang Square, Shenzhen Huaqiang North and other industry-well-known projects, according to the idea in winter, Poly Bo will invest 3 to 500 million yuan in 3-5 years to build 20 five-star cinemas.　　龚挺, the first investor in Beaune, general manager of the Asia Investment Fund, told reporters that although foreign propaganda was in this year, poly-Boehner had already started to layout the cinema business very early. In addition, in the Huayi Brothers prospectus, also noted that "the amount of fund-raising beyond the estimated amount of fund-raising, then the company will use excess funds in the theater investment projects, the total investment of the project is 12,966.320,000 Yuan", has always been to content production as the core competitiveness, the choice of horizontal integration of TV dramas, artists brokers, Music and other business of Huayi Brothers, eventually also inevitably vertical cut into the theater investment. Extending downstream, seems to have become an inescapable option for studios.　　The capital concern of Huayi listing is bound to bring more capital into the market of cinema investment. Film and television production company to the downstream extension of the current, followed by the reverse integration of the terminal, Wanda in 2007 since the establishment of Wanda Pictures, has been specializing in digital screening of this group, after last year's Test water leaf asked success, but also began to production efforts.　　It can be foreseen that the whole industry chain of enterprises will be more and more terminal share. However, Yang Buting, chairman of the Chinese film, said that at present, "the Division of labor in China is not reasonable, now China's big companies want to do their own system of distribution (production distribution and screening), the Division of Labor abroad is very clear, if it is a system of distribution, it is also very clear, my film is in my own hospital line to do. But in China, all the cinemas are in the same movie, which is not really a big one. "In Yang Buting's view, if you want to make a full distribution, the reasonable way is to show their own films in their own hospital line." That is, the "supermarket" type "all-inclusive" of the industry, to the "franchise Shop" change. [Page] For this issue, Yu Dong, general manager of Poly Bo, has a different understanding. Yu Dong told reporters that although poly-Boehner has been doing the vertical integration of the film industry, at this stage, the production and distribution of light asset films and heavy-asset cinema investment is still a very different two business.　　It's hard to expect a movie theater to pull upstream. "The essence of film distribution is to let more cinemas to broadcast your movies, good movies no matter who, everyone will Rob, the film is not good, put to their own cinemas do not have a better box office." "Yu Dong said. He believes that one of the reasons for the investment in the cinema is that he is in the industry and sees the development potential of the cinema investment itself, and the second is to haveThe window of the market, like the need for regional representatives to do the medicine, the cinema can help the production and distribution of the film. To this, 龚挺 's judgment is, when a whole industry chain company's terminal box office can reach the total box office 5%, can have the upstream link to have the influence, but when the market screen number is very big, only then may have the franchise store the form to produce. "These laws have been tested in markets such as the United States and Korea, and they also have a role in the Chinese market." "龚挺 said.