Find the reason for the website optimization excessive risk avoidance optimization

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The main reason for Web site optimization is to improve the site's ranking on the search platform, thereby enhancing the flow of the site, and then to obtain profits. It is so now the SEO industry is very hot, this time to profit from the way, coupled with a little investment will be able to gain long-term profits, naturally attract countless people to participate in it. However, it is the enthusiasm for optimization, resulting in many sites in the optimization of the symptoms of excessive optimization, and in the Search Optimization field, is not equal to, that is, the impact of excessive optimization on the site is undoubtedly a devastating.

So what caused the site to be overly optimized? I believe that many webmaster or SEO workers are not intended for the sake of excessive optimization and optimization, in fact, in order to get better results. So the excessive optimization is entirely because of some unconscious behavior, which is mainly embodied in the title keyword piling, internal and external links over optimization, content update over optimization of these three aspects.

Now that you've found the reason for the excessive optimization, how can you circumvent these optimizations? First, we discuss the optimization of title keyword stuffing. Believe that a lot of webmasters know a title is best to have the site's keywords, at least have long tail keywords. So many webmasters will add more to the title, this can effectively improve Baidu's search exposure, but the result will naturally lead to the title of the readability of the decline, and the content of the relevance of the decline, resulting in Baidu's right to reduce the penalty, this only need to follow the normal title naming form, a content of an efficient summary, Can not because the key words and keywords, but to make the keyword summary content of an important component, so that can effectively avoid the risk of excessive title optimization.

Then talk about the internal and external chain of the excessive optimization of the avoidance method. The internal chain of excessive optimization of the form of the main is to link all the content to the home page, this can effectively increase the weight of the home page, but for some pages, such as advertising pages, or some and the home page is not closely related to the content, in fact, do not need to link with the home page, for the chain links mainly follow the content of relevance and mutual recommendation system, Not necessarily to the home page as the core form a link network, all follow the principle of relevance. This can effectively avoid the risk of excessive optimization in the chain.

Outside the chain of excessive optimization is often manifested in a large number of, and the main external chain of garbage. This needs to change the way of construction of the chain, to build the chain by the principle of gradual construction. In addition to the construction of the chain to pay attention to the quality of the chain, according to the White paper identified outside the chain of quality is outside the chain, as well as outside the chain carrier and landing page of the three must have a clear correlation, only in this way can effectively avoid the risk of excessive optimization outside the chain.

Finally, the problem of excessive optimization in content update. This is mainly reflected in the quality of the content is poor, a large number of updates daily content, but the content is not original enough, the content and the relevance of the site keyword is not enough. This phenomenon occurs most of the content is updated through the collector, and some also after a little false original, but also manually updated. But because the quality of the content is poor, plus the update time at random settings, will affect the content optimization. To this I think, every day can update one to two original content, in addition to reprint part of the method to optimize, and daily fixed point of update, usually in the morning 10, and noon 12 o'clock very suitable, this is the Baidu algorithm update node time. So help to enhance the content of the site included.

In a word, website optimization is too much, not because you spend more time, your optimization to do a good job, the key is to find the right method, and through reasonable optimization can play an optimal effect, otherwise it is not only a waste of time, but also let the site encounter Baidu punishment, so in the optimization must be cautious. This article by the Chinese Medical Talent Network www.120job.cn Webmaster First A5, reproduced please indicate the source of the link, thank you!