Five misunderstandings of enterprise in network popularization

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Although the network has become popular, network promotion has also become an important marketing channel for enterprises, but some enterprises in the network to promote the work, there are some misunderstandings, the author in the small Ma Ming marketing agency project manager in the past few years, the following is the five more common mistakes.

Construction station is network promotion

When the network has just arisen, many enterprises think that they have done the website, the network has the business to come over, is equal to do the net promotion, now also some enterprises did not understand the network promotion and build the difference between the station. Build a station just in the network built a propaganda window, network promotion is to let more people visit the website, know our brand. This is not much said, the vast majority of enterprises have recognized this problem.

Blindly seeking quantity and not seeking quality

The network promotion blindly pursues the promotion quantity, but is less than promotes the promotion quality, this is the Enterprise network promotion one big misunderstanding. Small Ma Ming do news dissemination popularization of all industries, take the news soft text promotion to examples. Some enterprises want to release 1000 articles a week, the unit price to be cheap, the manuscript on the internet to find, hear this affirmation a lot of people are sweating. This is the most typical, in fact, the news of a week has a 2-3 manuscripts, put into the Vue media is enough, the key is that this manuscript if the actual situation of the enterprise planning, there are steps to publish the strategy. Then there is the media if relevant, and the content of the company's services and the formal media to match, put to personal sites, outsourcing sites, looks very relaxed conditions, want to take what with what, in fact, the effect is not good. In short, the network promotion is a creative work, need to link with the Enterprise marketing strategy, specific situation analysis, manuscript creativity and media quality is the key.

Recruit the extension staff do not need to promote outsourcing

I heard a boss told me, MA ' am, you little Ma Ming I still more believe, but I have a question, I recruited a network promotion manager, one months open five thousand or six thousand, he helped me to do promotion, I do not need to do other input. In fact, the truth is like we want to eat, the original do, now please a chef, but they still have to put into the cost of buying food, others betray is the craft. Like a company to find a SEM, but also to go to the Baidu account to promote, recruit the promotion staff, but also need advertising resources, media resources, these are peripheral companies only. Of course, enterprises can find a comprehensive outsourcing company, the promotion of media and planning have, so as to have a person more intimate.

Be sure to work out an input-output ratio

Enterprises to do the promotion, the pursuit of return, this is understood that the promotion has been done to evaluate the effect is a natural thing. But it is sometimes not achievable to calculate an input-output ratio for each promotion, like advertising, especially with background system statistics, this kind of good data, and network Word-of-mouth category, network brand promotion category, the promotion of network public relations, is in the help of sales, impact sales, the effect of a long period of production, but not to judge the specific value, Even if there is no input-output ratio. But these if not input, will affect the sale, long-term omission, may cause the enterprise brand and the reputation defeat, in the market competition becomes cannon fodder.

I asked the promotion company to take care of nothing.

Last year, and a building materials boss chat, is a big boss, business turnover of billion, he said pony. I have been doing a little bit of internet marketing, companies rely mainly on distribution channels and large projects, and now want to network the entire channel to do it, I do not understand the network, so I would like to give this matter to you, or you give me a personal, I completely to you, I as long as the results.

I want the results, this is what the boss likes to say, I also like to say, but really do, as a leader or to provide support and ideas. As to what has been discussed above, I replied, open up network channels, is to promote the company, even if the consultant-type, the company also has a better understanding of the network of people, can understand is not very specific, can communicate with the network to promote the company to provide some of the material and information we need it is necessary.

For a professional network promotion consultant, above these may be a little surprised, but really exist, here I write this content is mainly for want to do network promotion, and do not know how to do the enterprise to see, the promotion of professional value is not small, professional can go to see the Ma Ming website of other articles.