Five steps to tell you how to decorate the company to O2O Marketing

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A full analysis of the owners choose the way to decorate:

1, Friends Introduction:

In daily life, friends around the decoration of the time to find the decoration company feel good service, decoration is also beautiful to reach the owner of the heart is overdue; Of course, in the current process of rapid urbanization, this information sharing is no longer an oral presentation ( Yes, micro-trust friends Circle, QQ space, etc.

2, first into the opening of the community guerrillas or decoration companies:

The company opened in the owners under the nose, want to compare to get the heart of the expected decoration scheme! Then there will be a considerable number of owners choose such a type of company or decorate the guerrillas!

3, the network has no purpose search:

1, maybe I will go to Baidu or other search engine search decoration company!

2, maybe I will go to some forum community to see other people's Decoration sharing!

3, perhaps through the circle of friends, see a beautiful decoration huxing, resulting in a strong interest! If a friend and I are a city, then I might call to ask which company to decorate!

4, may go to some decoration class portal site to see, for example, comments, diary, sharing! Of course, the first eye is the advertisement! If I want to decorate, I might have a look!

4, the previous life often see the brand decoration company ads:

Generally living in the city inside the white-collar, elite, petty bourgeoisie, in an occasion to see a company's ads may have a strong interest! such as TV, elevator box media, such as the bus body, such as newspapers and so on! Of course, the bus stop and advertising in the community also count!

5, the owner QQ Group:

For example, decorate QQ group, such as the QQ Group of community owners! We often see in the QQ group owners to join in to inquire about the experience of decoration!

6, micro-letter:

Micro-letter of the Circle of Friends is one of the micro-letter of the public account is also very important! The owner will also search the public account for a certain place name decoration to pay attention to a public account! Of course, public accounts need to do some advanced functions!

Second, decorate the company's marketing mode is divided into which:

1, Offline Marketing:

1, such as through a certain channel to get the new opening of the community's owner information call

2. Make full use of neighborhood, or doorman and other relations to make matchmaking

3), put the media advertising

4), participate in group buying meeting

2. Internet Marketing:

1), to join the third party platform:

For example, add some decoration nets, Taobao and other decoration class Third-party platform! The main building corporate image (manufacturing acclaim, diary, etc.), a number of hair decoration cases and site (if the third party platform allows the case, the layout analysis and release a number of huxing typical decoration program)! With the third party platform to do the promotional activities! Purchase ads for Third-party platforms;

2), since the establishment of marketing-oriented website:

At present, the river-Lake technology under the "river-mounted Enterprise marketing Network System" is the most mature, the most suitable for the marketing of enterprise Marketing-type Web Site system! Why do you want to build your own marketing website? First of all, we want to talk about the premise of Internet promotion, is not the need to have an Internet backyards! Marketing-oriented web site is not only backyards, is an internet decoration needs of a comprehensive analysis of the solution line, but also to attract owners to leave the name of the phone is an important way! With such a site, such as Baidu to promote, to the Third-party platform to put ads, can convert these flows into results! In the third party platform, the owner will pass a number of comparison options! Then you should put you in their options before the owners have compared them!

3, let the old customers share:

What are the ways for old customers to share? First of all in the third party to give praise or write a good review of the decoration Diary! But now, what is the habit of living without? QQ and micro-letter! For example: If the owner in the decoration of the process of their own decoration to share their own space or friends, if the owner in the decoration of a good situation to write a and So-and-so a company to decorate the happy experience! So this customer friend is not also know your company! Meet the needs of the decoration you have entered the alternative plan!

4), QQ Group Marketing:

Can join some decoration group, even when a community opened, build Owners group! Do not hesitate, there will be a part of users choose QQ Group to understand the decoration! Establish the importance of the group: The person is the administrator, each group of people ask why add group, encounter owners can intercept down (immediately marketing)!

5, micro-credit public account:

Attract owners to pay attention to their own, the public account ranking more forward, the natural flow is also very large! Use public accounts to open some of the advanced functions of micro-credit marketing! At present, the technology is developing and installing micro-credit marketing functions

Iii. How to adjust the direction of the company in the era of interconnection:

1, to clear their own marketing positioning:

In internet marketing, people can only get your information through the side of your website! Then the advantages embodied in the front of the user, more easily let the user will you into the alternative! At the very least will take the initiative to understand your company, is willing to negotiate with you! Then analyze your advantage! What if you find that you have no advantage? actually very simple is the advantage of manufacturing! Real creation Decoration in 1997 to the 2005 to change the marketing strategy, the focus on the overall home, with price advantages and standardized services to win the favor of customers, 2013 is billions of of the decoration orders! The success of the real creation is the change of the decoration way, is the marketing more active fruit!

2, focus on the most advantageous resources to serve more customers:

Why in the positioning inside I want to talk about real creation decoration! In fact, package decoration is currently the hottest topic one! The advantages of the package is undoubtedly all the links are entrusted to decorate the company complete! The suit does not mean that the material will be poor or the service will be poor, but any link is profitable! Owners only need to know how much money they spend to decorate to what effect! The Advantage service rather than the service monomer, should be the service is popular!

Community outfit is now one of the hottest topics, as the name implies is a community inside the want to decorate the customer unified up! To community units in advance to do a good job in the residential district analysis, decoration effect experience! With the most professional decoration knowledge and experience to impress customers! Collective quotes to win the owners of the same community for the benefits of a single impossibility !

3), online promotion of the promotion strategy:

Must make good budget plan, on line to Baidu third party platform and micro-letter QQ space mainly! Offline to media advertising, salesman initiative! Community Road Show and so on! To have the strength of the Unit a suggestion, add some technology experience (how technology, own experience)!

How to establish the Network Marketing team: Team Membership Planning: 5-10

1, the person in charge of a: to be familiar with the network marketing of various ways, can coordinate good team work, fully cooperate with the company to develop marketing plans!

2, the network editor number: mainly in each platform to release the company's case and other information! Prepare decoration diary, decoration knowledge, type analysis and other articles published to each platform! Maintain the company's public account and authentication space, micro-blog and so on!

3, Network Marketing customer service number: to professional knowledge to solve the problem of consulting owners! Use a good service attitude about the customer or to the Experience Museum! Leave the owner's phone number!

Five, must build a marketing type company propaganda platform:

It's confusing to decorate a company here? How to build a marketing website! Hefei Lake Information Technology Co., Ltd. is currently research and development of "rivers and lakes Installation Enterprise Marketing System" is a decoration company research and Development of the Enterprise Marketing integrated website system! Not only can packaging enterprise's network image, more can cooperate with the Network marketing promotion achieves the better marketing effect! Compared with the traditional enterprise website, the marketing system with traditional enterprise website does not have the marketing function (integrated a lot of registration form, the first time leave the owner's information, SMS notification to the decoration company and marketing data analysis (can accurately analyze the network marketing promotion results of the information source); "River-mounted enterprise Marketing System" Also equipped with the current mobile Internet 3G website and app (let your business lead in internet marketing)! Of course, there is "river-mounted enterprise Marketing system" does not mean that he will automatically marketing, it just provides more in line with the network to promote the effectiveness of the tool! It is in line with network marketing a sharp weapon!

The functional advantage of the product is also very obvious:

1, I want to decorate the form: if the decoration company in the promotion of the site, there are some of the intention of the decoration is not to call the decoration company and choose the network message! Then I want to decorate the form is in the owners do not call the case to provide owners another way to leave contact!

2, Home Decoration Department: This must decorate the company can know the advantages of the suit! The same materials, the same process, the same service, standardized process to let the owners save a lot of trouble! Home furnishings also have the function of online form! Owners are more well-known such as real creation decoration they are in the main this!

For example:

For example, the owner of a 120㎡ house to decorate, choose a decoration company half pack or the way to decorate the company or the guerrillas! He went to buy the material himself and took the market price! As the industry is also clear that most of the material price decoration companies take the price is several times cheaper than the owner! So the whole down Lee this renovation took 100,000! People are still too tired to lose a lap, not white sweat ah!

Now Lee a friend Zhang also to decorate, he chose the real creation of the overall decoration of the whole 688 sets of 120 square meters of the house is only 80,000 more! Online enrollment, but also to subtract some concessions! Then the actual Zhang cost is 80,000! Real create decoration to Zhang selected materials are recommended in the package brand, Nothing is worse than Lee's! And in the beginning of the renovation stage, the actual creation of decoration and Zhang Ditch through the design of the effect chart! Zhang acceptance of the time will marvel how and the effect picture exactly the same, additional surprises! Instead of spending 20,000 dollars! I really do not understand the Lee is a bit depressed! So why Zhang can save 20,000 dollars? is not the actual creation decorates to Zhang the material which uses is not good! In fact, this you are wrong, because the package all the process in the hands of the real creators, each link can make money! In addition, unified pricing Unified purchase, the actual creation of the material price is the owner to get a few layers! It is often said that the decoration of the shady and profiteering!

3, the Community pack: decoration companies can do in the promotion of the time to push this, a new residential decoration company should be in advance plan (such as the design of various huxing and some classic style effect map), start to promote early, to win orders! Other decoration companies and you go to talk about a client at the same time, you are prepared very sufficient , and the other side is also understanding the needs of users, directly leading a step to make the user feel the effect of decoration! You said the owners will choose who? I think a fool will choose to feel good!

4, the activity topic: must understand the network marketing the installation enterprise will be in the Promotion time choice topic! What is the first topic? The topic is to sum up your advantage and effect of this activity! To marketing must tell the owner what your advantage is! Direct your strengths in front of customers, they pass comparisons, Have the intention to choose to negotiate with you! Industry celebrities revealed: the use of thematic promotion effect is to promote the site home page effect of more than 3-4 times!

5, the decoration case fully embodies the value of the designer: decoration cases and designers associated, so like a case of customers can be online appointment designers to his design!

6, Home product Reservations: Some decoration companies have their own resources can sell materials or furniture to decorate owners, or recommend owners to buy materials and furniture to take commission! full two marketing functions; recommended mode: First, the internet to promote a small range of the two designers to the site's products fully coordinated design solutions to guide owners to buy! Integration or integration, you know!

7, Mobile version: Mobile version of the Web site is the basic mobile interconnection, such as the current hot micro-letter Marketing! No mobile version, mobile internet marketing is behind one step!3g+app to provide you with the most comprehensive mobile marketing tools!

8, data analysis: The owner of the information from where to get, the effect of network promotion? These are the decoration company concerns! Then "River-Lake Installation Enterprise Marketing System" for each booking information has been traced, the site to promote the effect of the formation of a data report (intuitive, understandable);

Hefei Lake Information Technology Co., Ltd. http://www.ijh.cc

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20140519