Big data: Knocking open the door to wealth

The data, which was born with the information Age, became the protagonist of change for the first time and knocked open a door of wealth worth tens of billions of. The industry has named it "Big Data". Where does the value of large data come from? How do people get from the nuggets? How to grasp the opportunity of Chinese market? To understand the above problems, this reporter interviewed a number of industry experts and securities analysts, launched the "Big Data" series of reading articles, trying to from the commercial value, profit model of the angle of the analysis, and look for the Chinese market large data business opportunities.

This reporter's original poem Meng

1997, when the Chess champion Sparov to 1 wins 2 negative 3 flat result loses to IBM's "Blue II" computer. In the February 2012, a similar episode of "Man-Machine Wars" was staged again, this time by IBM's "Watson" computer in "jeopardy!" (Dangerous Edge) The quiz show defeated two champions Jennings and Root.

If Deep Blue II defeats Sparov means that computers are transcending human logical reasoning in a certain field, then Watson's victory represents a new leap in computer understanding. In the quiz show, Watson has to be able to understand the meaning of human language accurately in order to give the right answer.

In today's era of data inflation, Watson's ability to analyze and understand is undoubtedly of greater value. At present, Citigroup, America's third-largest bank, has become Watson's first financial customer. By reading the annual report, Prospectus, loan performance, and quality of earnings, Watson helped Citigroup to manage its portfolio investment risk.

Watson's ability to analyze, value and forecast massive amounts of information is the "Big data" technology that is currently being pursued by the market. The big data market is on the eve of a blowout, and the global data market will be worth as much as $50 billion in the next five years, according to a recent report by Wikibon, an analytical agency.

New revolution

Social networking site Facebook generates 3.2 billion messages a day, 300 million photos, and a total of 60TB of new pictures per week. Amazon EC2, which provides cloud computing services, now has 450,000 servers.

"News reporting, real-time commentary, advertising, metadata, redundant backups ... In addition to the data produced by people, a larger part of the data comes from the physical world. Vujenjun, Deputy director general of the Institute of Software, CAS, explains why the data soared.

In the Web 1.0 era, Web content was provided primarily by Web sites, and the Web 2.0 era was contributed by users participating in Web content. In Vujenjun's view, we are now moving towards the Web 3.0 era, characterized by the contribution of people, machines and objects to the Web content, making the Web a comprehensive map of the real world.

"The combination of human, machine and material data will drive the Web into the new Web 3.0 era." "Vujenjun said.

Behind the data boom is the need for data value. The industry has summed up the characteristics of large data to four "V", that is, diversity (produced), Volume (Volume), velocity (velocity), and values (value), the latter two of which reflect the need for more efficient processing of data and the acquisition of value.

"The Big data concept is now so hot, because existing databases, business intelligence and other tools, it is difficult to deal with the size and complexity of large data." "Shishuai, president of Beijing Billiton Information Technology Co., Ltd., who is committed to providing large data technology solutions, said.

How to change the world

Why are people so keen to analyze and organize big data? How important is it?

The former CEO of Sony may be able to solve the problem. When he talked about the reasons for Sony's decline, he said the core competency of a new generation of Internet-based genes is the ability to take advantage of newer models and technologies, to be closer to consumers, to understand demand more profoundly, to analyze information efficiently and to make judgments, while traditional product companies such as Sony are becoming subservient to the emerging platform-level companies.

A positive example comes from the paper company Heng an international. With the successful application of large data technologies, the company has succeeded in finding its potential clients, the women who are preparing to have children, to promote their brand and sales, in a baby diaper when distributing their products for free.

In a October 2011 paper, "Are you ready for the big Data age," the latest academic research shows that companies that use data and business Analytics to guide decision-making are more productive and have higher net asset yields than companies that do not.

This article even asserts that the future of large data can fully become the enterprise's emerging assets, the formation of an important basis for competitiveness, like a strong brand.

Carey, TMT industry analyst, is an active contributor to large data technology. So far he and the team have written three related research reports. He told the China Science News reporter that this round of big data changes, the fate of enterprises. "The Times have changed, the standard of judging the value of the enterprise and the standard of the software value have changed." ”

Dingshen, chief analyst at the Beijing Times World Information Co., also told the China Science News reporter that in the past, the data were just the company's internal assets, and now the data have become the company's core strategic resource, and the company hopes to use data to promote business development and as a weapon in the market competition.

"We can proactively inform the market of our intentions and create a new balance than waiting for sellers to guess what we want," says Doc Searls, a senior Open-source expert in the new book, "The intention economy." Companies that respond positively to our intentions can spend less on advertising and get more profitable and loyal customers.

Great potential

Large numbers with such huge "energy" have also sparked competition in the capital markets. 10gen, a start-up that is engaged in massive data processing, has gained $42 million trillion in investment this May and is now valued at more than $500 million trillion.

Data-processing companies have also become targets for multinationals bidding. In the second half of 2010, IBM acquired Coremetrics, a Netezza company engaged in database analysis and a network analytics software, while Hewlett-Packard spent $10.4 billion in 2011 in the UK software company Automony the Yu Yuyi analysis.

And the fact that companies with massive data and processing power have been hit by the market has been a classic example of the surge in Sina's share price after Facebook's initial public offerings and Sina Weibo.

Big data also has broader prospects. At the tenth session of the "Ten Science and Technology Trends" seminar held by the Churchill Club on May 24 this year, large figures were also included. The trend, combined with mobile computing devices, social media and cloud computing, can create a connection and use the new applications of all data to play a role in entertainment, healthcare and traffic control, says LinkedIn founder Reid Hoffman, who participates in the symposium.

Carey also told the China Science news reporter that because large data has the characteristics of huge volume, sparse value and strong timeliness, the impact on existing enterprise information architecture and system is self-evident. He believes that in the near future, large data technology will lead to government, public utilities, manufacturing, circulation and other areas of comprehensive change, and in this round of changes, the first benefit of the computer industry.

In fact, some IT companies have begun to taste the sweetness. In the first quarter of 2012, data storage company EMC sales were 5.09 billion U.S. dollars, profit of 587 million U.S. dollars, an increase of 23%. EMC chief marketing officer Jeremy? "EMC World", which was held on May 22 in Las Vegas, is expected to grow to $28 billion trillion in 2014, driven by a large data-related business.

A door of wealth about big data is being opened.

(Responsible editor: The good of the Legacy)