Domain Name restrictions will release the company name to replace. com

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June 9 News, according to foreign media reports, the survey showed that two-thirds of companies do not know, next year, the domain name restrictions open, you can use their company's name to replace the current. com,.org, or. NET, and other domain extensions. This will help companies such as Nike and Microsoft manage their own domain names, take full advantage of their brand effects and combat the preemption of domain names.

"For example, if you have a '. Nike ' domain name, you can create more specific branding URLs, such as Running.nike or runlondon.nike," said Joe White, chief operating officer, Www.gandi.net, a domain registration website. ”

The Internet name and digital address distribution Agency (ICANN), a non-governmental, non-profit international organization, is said to accept new top-level domain applications early next year. A survey conducted by the Future Laboratory (Future Laboratory) for Www.gandi.net shows that most companies seem to be unclear about the changes, but the companies that understand the change are quite excited.

But Tom Savigar, the strategy director for the Future lab, Saviga that because the new domain name application costs as much as $185,000, it may initially be limited to large companies and organizations. He said ICANN expects to receive 300-500 applications when the change comes into effect in the first quarter of next year.

"You'll see big multinationals rushing to occupy more cyberspace," says Mr White. Having your own domain name can improve credibility and recognition. ”

Smaller companies may be able to use more specific extensions to match their business areas or regions, such as. London or. Paris.

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