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The battle for mobile Internet traffic is growing, and Facebook's "martial arts leader" is becoming more and more full. In countries such as Britain and the United States, Facebook is almost the most commonly used application on all mobile platforms. Facebook does not produce its own brand of mobile phones, but Facebook phones will be everywhere, and since home has entered the public eye, I believe everyone agrees. Analysts believe that Facebook home will spark a new battle between Android and iphone devices. What will Facebook home change?
What changes can Facebook bring?
1 A lot of people think that Facebook home is opening up a new space between app and OS (app and OS) and will be pillars with Android and iOS in the Mobile world.
2 home has turned the phone into a human relationship center, the mobile phone is no longer just a mobile phone, but a social relationship, information Integration Center, all aspects of people's lives around Facebook.
3 when the Android phone's lock screen and homepage are fully occupied by Facebook's real-time cover stream, more and more accurate personal data can be obtained, and more targeted advertising will be available in the future, with higher mobile advertising revenues.
4 Home is not a change to Android, it is compatible with Google's Android update, will get more Facebook users, but also to Google beyond Apple to provide huge help.
5 has replaced Google as the infrastructure provider at the mobile end, to some extent the throats of other Android app developers.
The 6 push for Facebook Messenger to become a cross-platform imessage is likely to become a more popular instant messaging tool than imessage and Tencent Weibo.
Facebook is experimenting with a "new" mobile Internet user play, home will provide users with a comprehensive mobile-end social experience, the Facebook home interface can do many things, such as:
Facebook messenger→ mobile phone messages/emails, events→ Mobile calendar, Facebook voice → Mobile communications, Graph search→ Mobile browser, instagram→ mobile phone camera ... Taking pictures, playing games, watching videos, tweeting, chatting, all aspects of people's lives will start around Facebook.
What are the barriers to capturing all the Android phones on the road that limit Facebook's home advance?
1 new things are generally accepted as a lengthy process that pushes all users away from Android's traditional interface using home, the first issue Facebook needs to address.
2 Home stealthily, become the user's network portal, like micro-mail as a serious threat to Google, application stores, operators, OEM manufacturers of the interests, will face many challenges.
3 Facebook home will exacerbate privacy issues, and when all the social dynamic information is displayed directly on the phone screen, it will increase the chances of being seen by the people around you.
4 Facebook lacks its own carrier, like a tree without roots, and Nokia, without its own operating system, is easily overtaken or even replaced by other competitors.
5 of Samsung, which has the largest market share in Android, is becoming more and more visible, partnering with Intel to develop the Tizen operating system, and not working with Apple's iOS system, and Facebook home is now based on open source Android, which is not a big deal.
What is Facebook home really? Difficult to define
Tencent technology: Looking at Facebook home is closer to an Android Launcher, or desktop, through an already-published actual introduction. And I prefer to call it a layer of skin, a layer of "skin" over Android. Its official presentation pictures also seem to fit this positioning.
Sina Technology: Because of the lack of accurate terminology, we can temporarily call home "meta app", in the Android system, but also on other native applications. Home replaces the traditional Android homepage and lock screen, which allows users to view Facebook's message updates without opening Facebook apps.
What kind of product is Facebook home? It's not an operating system, it's not just an app, it's not a desktop, it's in Android, but it's on top of other native apps, and it's not yet a proper concept.
In the mobile internet age, it is important to preempt traffic entry. It doesn't matter what Facebook home is, but the important thing is that Facebook has built a sword to preempt traffic! Whether or not Facebook's home goal can be achieved will break Apple's two-point situation with Google, a new breakthrough in the functionality of existing Smart mobile terminals!
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