Local portal website Operation experience

Nowadays, websites are very much in people's lives. Become an indispensable tool in the field of business and life, want to adapt to the future work life, it is necessary to the website to promote the operation of a full understanding and learning, along with the rapid development of the network, more and more people began to devote themselves to the construction of the site, in which, Local portals can be said to be everywhere, but in many mainstream portal sites under the attack, the local portal site facing the dilemma of survival dilemma, how to achieve the current conditions of the rapid development of local portal site, the following, the author of the site case with you to explore this issue.

1, the homepage must have "the media" the consciousness, the media is disseminates the information the channel.

2, the local portal site of the column first to be convenient and effective release, query the local people need information mainly, you can do some local news, but do not focus on information network, to see information news to Sina, NetEase, not directly to the local portal to see. Local portals need to have local details, and this is often the national integrated portal can not do, can not do so fine. Local Web site query most is the real estate information, talent information, matchmaking dating information, second-hand information, local service agencies, telephone information, business promotion information. So to do the local portal, you need to increase the intensity, focus on the actual collection and can publish this information.

3, local news activities and Web site promotion combined with children, such as photo studio, Kindergarten cooperative Baby show activities, and the newspaper cooperation to engage in online essay contest, with the Women's Federation to engage in Sanba online voting activities, and business cooperation to engage in online product Knowledge Quiz Award contest, what the city Miss selection, flower selection, calligraphy and painting exhibition, photography exhibition, Video show and so on. All kinds of activities can participate in, participate in an activity, affect a group, bring a group of users, explore a group of customers, to achieve the purpose of publicity.

4, local government, local television stations, local newspapers, local industry associations, local information intermediary companies and other institutions have their own information collection channels, you can consider and these institutions to cooperate, mutual benefit, to help them achieve content networking while also enriching your site content, But when working with them, be sure to consider them if the future is suitable for independent operation and very independent operation intention, then let them enable the independent domain name, you earn their domain name space and system development, content maintenance costs, turn him into your customer. If you can make a reasonable channel input, promotion and profit distribution mechanism, so that they first input, development after the profit, become your channel partner, will enable you to win the future competitive advantage.

5, the local portal network common profit model has the merchant to join the fee, the page advertisement expense, the Advertisement Alliance income, the channel Crown name income and so on, should adopt which kind of profit pattern? The key is to see your strengths, if you are good at planning and promotion, you can earn the channel Crown fees; If you are outstanding, you can also earn cooperation to promote sponsorship fees.

Any local portal If you can pay attention to customer experience, sustainable development and summed up the appropriate and effective free website promotion methods, will also be able to obtain a development opportunity. First of all, local portal site webmaster must have "media" concept. Media is the communication, dissemination of information tools, is an information carrier, such as television, radio, newspapers and magazines, Internet media is called the four media. The positioning of the local portal network is very clear and local television stations, local newspapers, local broadcasting is the same as local media. Local television, local newspapers, local radio How to manage how you manage, local television, local newspapers, local radio How to promote how you promote, local television, local newspapers, local radio how to profit you how to profit. Of course, you must not forget that the network media and traditional media is not the same characteristics, can not see me to say so completely mechanically, I mean you have to learn and master the way the media operation. The column settings of the local portal site. First of all, to be convenient and effective release, query all kinds of local people need information mainly, do not China, not to become information network.

The development of any thing is not smooth sailing, how to build a website, build station box customization need to go through a continuous improvement process, the operation of the site also has its own good operation of the process, there is no rule savages, said is the importance of standardized procedures, in short, local portal network is to do to the local people to see, Meet the needs of local people, local people landing more, your site will have commercial value.

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