Operator National Day "cancellation roaming fee" is questioned

Flying Elephant Network News (reporter Gao Yang report) 11 Golden Week period, the telecommunication operator lost no time to launch a series of market promotion activity. Chinese telecom and China Unicom in the national Day has used the "cancellation of domestic roaming fees," the "killer" to attract users.　　But the reporter through the Beijing Telecom, Unicom Business Hall visit found that many to the business hall for the users are happy to go, spellbound, and even a user to the reporter, the so-called "cancellation of roaming fees" is actually a marketing tool operators, the user benefit is very limited. "Cancellation of roaming fees" is questioned is still mirrors about whether to cancel roaming fees, in recent years in China is also a lot of controversy, from the operating situation of foreign telecom operators, basically no "charge roaming fees" said. In this respect, some industry experts have pointed out that: "Mobile roaming fees not only completely deviate from the cost, but also caused the domestic mobile tariff serious confusion of one of the important reasons." The ministry also held hearings in January 2008, ordering several major operators to cut domestic roaming fees.　　Roaming fees in the past two years, although there is a downward trend, but the operator is generally in conflict with the mentality, so the implementation of the situation in the country is not good. Today, the Chinese telecom and China Unicom actively cancel roaming fees, for users is undoubtedly a good news.　　But in the national day period users reflect the situation, "cancellation of roaming fees" for most mobile phone users, is still mirrors, it is difficult to implement. Just out of the business hall Mr. Chen appears aggrieved, Mr. Chen for C net old users, he told reporters, when the Chinese telecom implemented "nationwide cancellation roaming fee" news, immediately rushed to the business hall for processing. But through the staff of the business Hall to know, need to pick a package, before you can handle.　　However, Mr. Chen after the comparison found that after the replacement package, the minimum monthly consumption threshold than his usual fee is higher, on this, Mr. Chen has been fooled feeling. User Limited set menu threshold for China Telecom, the implementation of the cancellation of roaming fees, only limited to "new to join my E home, business pilot and Tianyi Hotel package customer", that is, not the three service brands of the package users can not enjoy this meal.　　Therefore, China Telecom has implemented a very strong policy, the coverage of the user base is very limited. And China Unicom cancellation of roaming fees only limited to the official commercial 3G package users, China Unicom, the lowest end of a 3G package for 96 yuan, for the monthly mobile phone fee of only dozens of yuan users, this preferential measure is actually not real value.　　and high-grade 886 Yuan package voice price only 0.295 yuan/minute, roaming fee is low, only 0.15 yuan/minute, for mobile commerce and Internet applications mainly high-end users, the actual significance is relatively not very big. According to a certain operator insiders revealed that for most of the monthly Bill hundred users, domestic roaming demand is not very strong. With the advent of the 3G era, the application of the data business is increasing gradually, and the application of entertainment and gamesThe resulting data flow involves more and more tariff, mobile user consumption is not in the voice business, compared to the 3G era of intense competition, the abolition of roaming fees is good, but ultimately is not a cure. The effect of tariff reform can be immediately with the advent of the 3G era, the three major operators have started 3G of formal business, Rob users became the main theme of the operator 3G War, from the national day period, operators on this is also spared no effort, while China Telecom and Unicom implemented "cancellation roaming fees",　　A greater degree is a disguised marketing tactic for 3G users. For the operators to seize the 3G market, domestic communications expert Xiang said that operators want to quickly compete for users, only three means: Improve network quality, improve service levels and reduce prices.　　The first two consumers may not be able to quickly feel that only lower tariffs can be immediate. Frost&sullivan Company chief consultant Wang Yuquan said, carrier tariff strategy and their respective positioning, fewer telecom users, the main focus on low-cost strategy; Unicom is hoping to capture the high-end market through the iphone (mobile Internet), the tariff set threshold is relatively high, in the package will have a certain discount　　, and the largest number of mobile users, hoping to reduce the rate of the minimum rates, when other competitors to reduce tariffs, it will promptly follow up. In addition, the operator insiders believe that the operator for 3G users, cut the price of 3G tariff and improve service quality is the key to the three operators in the competition, relying solely on the national day to do a "cancellation roaming fee" Business show is not enough to "capture" the heart.