SEO site Optimization site keyword selection

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First, the keyword keywords the noun explanation

1, the background of the keyword appears

The advent of the Internet, to some extent, has changed a lot of people's lifestyles, and its massive information allows people to know the world's dream has been realized. But more and more information is being created, and more and more copy of it is creating information, so it is difficult for people to find what they want from this information. It is precisely because the advent of the search engine to solve this problem, it can be based on people's different needs of the vast amount of information sorted out to provide to customers, is therefore the concept of the keyword.

2, the concept of key words

Key words are the core representation or phrase of the information that people enter in search engines. Website optimization to use the key words that people often enter in search engines to get a chance to be found in search results. Key word research is the most important step in search engine optimization.

Ii. Location of the website

Site positioning is any one to do the station first to consider the problem, do not first select the keyword and then go to do the site, the two order to reverse, like the night of the ship without a lighthouse, that this site has only one result, that is failure. Of course, to other people's site to do the same optimization, we must and customers understand clearly do the purpose of the station, and then the choice of keywords, page optimization and so on.

Third, the website potential customer demand analysis

1, understand the industry overview

To do a website keyword optimization must have a basic understanding of its industry, in order to have targeted optimization, such as to do a boiler factory site optimization, at least the boiler classification, use, working methods have a general understanding. Don't wait for optimization, a school to find a hot water boiler canteen, can be found in industrial boilers, a company wants to buy an industrial boiler, appears in the eyes of the user is the household heating boiler models ... Rankings may be done, but users may not be able to point in, because they are not what they want, so you should do some understanding of the industry before you do the optimization. Do not optimize for optimization, have purpose to optimize.

2. Classification of potential customers

First, classify the products or services provided, then classify the customer groups according to these, and analyze which customers are potential customers by keyword.

Iv. Choice of key words

1, keyword Collection

(1) Write the key words that you think are important by your own understanding

(2) Find valuable keywords to competitor website

(3) As far as possible through various channels to understand the potential customer search keywords

2, keyword processing

(1) Add place name according to customer's regional range

(2) Split and combine keywords

(3) Find synonyms and synonyms for key words

(4) To expand the keyword into a series of phrases

(5) Expand the keyword to grow the end of the keyword

(6) Company name plus product name

(7) Product name plus product model

(8) Misplaced keywords (because very few users query with double quotes for accurate search, and some unprofessional people may not be able to grasp a precise word, so the wording is still available for space)

(9) The key words of the spelling composition

3, keyword analysis

(1) keyword optimization is not immediate work, so can not be anxious, do not just do a new station would like to put a price in Baidu dozens of or even hundreds of dollars of words to do up.

(2) Do not use the word meaning too much, try to use close to your product or service words, so as to better attract potential customers, improve conversion rate.

(3) Analyze keywords development and flow forecast, refining the key to potential. (depending on different industries)

For example (Beijing Information Network This site if only do Beijing information network This word traffic must be very poor, but if the relevant services around the keyword also do, such as Beijing classified information, Beijing information release and other key words flow is very objective)

4, keyword selection

By using these methods, you should list a bunch of keywords, and first remove those words that have no commercial value after a deliberate look, then take the rest of these words in the major search engines, through different rankings of these words for primary and secondary sorting, and finally "head to tail" to the middle of the most valuable words to practice as the site's main keyword, Other words as the second word and long tail words.

Keywords in the Web page distribution

1, the URL of the site appears keywords (if possible to appear as possible).

2, the page title of the corresponding keywords (each page should be different keywords, because the content of the page is different, the number of keywords two to three should be the best).

3, keywords in the occurrence of keywords (do not pile in this you must know, as to put how many, I think not too much can be, see the situation depends)

4, the description in the keyword (repeat two or three times keyword).

5, the content title (H1,H2) in the occurrence of keywords.

6, the content must appear the key words (preferably to do the end of the echoes and bold or italic).

7, the article content in the anchor text appears keywords.

8, related pictures of the picture name contains keywords and alt must write keywords.

9, the best key words appear in the homepage, the second keyword appears in the column, long tail keywords appear in the content of the Web page.

Problems needing attention in keyword optimization

1, do keyword optimization must stand in the customer's point of view to consider the problem. Because the customer is looking for you, not you go to the door to find customers.

2, just start not to try to optimize those who bring the flow of those words, think more why other words did not bring traffic. What is the reason for multiple analysis and analysis? Will the flow of these words continue to soar or stagnate, and will those words without traffic be paid attention or are they not?

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