Now said the site optimization is mostly used is the keyword optimization to get in the search engine good rankings. And the key words are divided into target keywords and long tail keywords, a website optimization company in the next list is only responsible for the use of the target keyword search can enter the number of search engines. For now some optimization company said two months to Baidu first are some useless, weak competitive keywords, for customers and no practical significance, will not bring business to the company.
The choice of the target keyword is determined by the region, industry, and amount of search, choosing which search is high but competitive but not strong (of course it is hard to find). Search volume is highly competitive generally strong, or has been ranked by the search engine to occupy a better position, such keywords can give up. After the target keyword is selected, at the site URL, site title, content title, keyword tags, description tag, site content, picture name, alt attribute should appear in the keyword, in the article will be bold, italic or plus background to highlight the keyword, so that the search engine fast crawl, Keyword density control in about 8%.
Then there is the choice of long tail keyword. Long tail keyword is not the target keyword, but also can bring traffic to the site keyword. Long tail keywords generally longer, may be composed of 2-3 phrases, such as a low flat-panel semi-trailer site, the target keyword can make "where the semi-trailer is cheaper", "buy low flat half trailer to pay attention to what" and so on. Long Tail keyword search volume is low and unstable, but if the application of the appropriate words will also bring a lot of traffic, some large and medium-sized sites on the long tail keyword is very important, bring the flow is also quite considerable.
Whether it is the long tail of keywords and target keywords, the correct keyword optimization, you can meet the achievement of personal Webmaster, to bring considerable traffic to the site, while giving their own pockets will also bring "traffic."
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