Website promotion must attach great importance to resource cooperation

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The purpose of the website promotion is to make as many potential users as possible to understand and visit the website, obtain information about products and services through the website, and provide support for the final purchase decision. Website promotion needs the help of certain network tools and resources, commonly used website promotion tools and resources, including search engines, categories, e-mail, web links, online Yellow pages and classified ads, e-books, free software, network advertising media, traditional promotion channels. All Web site promotion methods are in fact a certain kind of website promotion means and the reasonable use of tools, so the development and implementation of effective Web site promotion method is based on a variety of web site promotion tools and resources of the full understanding and reasonable application.

?? The resource cooperation between websites is also an important way to promote each other, the simplest way of cooperation is to exchange links. Web site Other cooperation there is content sharing, resource exchange, each other for recommendations, although the form and operation methods are different, but the basic idea is the same, that is, in their own certain marketing resources in the case of cooperation to achieve common development. This section describes the method of exchanging links in the Resource Cooperation website promotion method.

?? In the "Search engine registration" related content, referring to Google as the representative of the second generation of search engines will be the number of links to other sites as a decision to a site ranking index, in fact, the exchange of links itself is a commonly used site promotion means, the more opportunities for links by other sites, the more conducive to promoting their own web site. Especially for most small and medium websites, this kind of free promotion means is a commonly used, and has certain effect method.

?? Exchange links or call reciprocal links, interchange links, links, etc., is a certain complementary advantages of the site between the simple form of cooperation, that is, on their own site to place the other site logo or site name, and set up the other site's hyperlinks, so that users can find their own site from the cooperation site, Achieve the goal of mutual promotion.

?? The role of exchange links mainly in several aspects: access, increase the impression of users browsing, in search engine rankings to increase the advantages, through the recommendation of the cooperative website to increase the credibility of visitors. However, regarding the effect of exchange links, there are some different views in the industry, some people think that the site can be obtained from the link is very little traffic, but also some people think that the exchange of links can not only achieve the potential brand value, but also access to a lot of direct traffic.

?? The view of this book is that the meaning of the exchange link is actually beyond the scope of the direct increase in access volume, more important than the increase in the number of visits is the industry's recognition and recognition, because generally speaking, linked to the site on the scale is relatively close to the content of a certain degree of relevance or complementarity, It is possible to list your site as an object of cooperation only through recognition.

Frequently asked Questions to establish exchange links
?? On the site links, we often see some very different results, and some sites without distinction to list a lot of seemingly unrelated sites, from chemical building materials to personal photo, as well as a variety of personal homepage, there are many sites, there is no link to the relevant site. Both of these situations are extreme, and there are some issues that need to be noticed even for more normal site links.

(1) Is there a standard number of links?

?? How many links are enough? This is often a matter of concern to some network marketers, however, this standard is difficult to determine, mainly related to the site in the area of the situation. A highly professional site, content-related or complementary sites may be very few, then there is the possibility of the number of exchange links is naturally relatively small. Conversely, the popular web site can choose the link object will be much more extensive.

?? Generally speaking, you can refer to their content and size are similar to the site, to see other people's situation, if those sites you think it is necessary to do links to the site has appeared in their own links list, and there are some others do not, but is a valuable cooperative website, Then it should be thought that the work is very fruitful. However, the new site is constantly appearing, the exchange of links is not the end of the work, your list of collaborators will become more and more long, this is a good phenomenon. In short, there is no absolute quantitative standard, the quality of the collaborators (access, correlation, etc.) is also an important parameter to evaluate the interchange links.

(2) Different website logo style and download speed

?? The exchange link has two main ways of picture and text linking, if the use of picture links (usually the logo of the site), because the logo of various sites vary, even if the specification can be unified (mostly 88x31 pixels), but the format of the picture, color and so on with their own site style difficult to coordinate, affecting the overall visual effects of the site. For example, some icons are animated, some are static, and some are fast. A large number of pictures placed together, often give people a dazzling feeling, and not every site logo can let visitors understand it to express the meaning, not only to be linked to bring the expected amount of visits to their own website has also had a bad impact.

?? In addition, placing too many pictures on the home page can affect the download speed, especially when the images come from different Web servers. Therefore, it is recommended not to put too many pictures on the homepage of the link, the specific number of moderate, and the layout of the site, 5 of the following should not be too much, but no matter what the case, more than 10 different styles of pictures together, will make the viewer's eyes feel uncomfortable.

(3) Visit the website of Friendship link partner

?? Like the search engine registration, Exchange link once completed, also has a certain relative stability, however, still need to do not regularly check, that is, return visit Links partner's website, see the other side of the site is normal operation, their own site is canceled or the wrong link, or, because the other side of the Web page revision, URL points to the transfer, and so on, whether it will link their own URL error. Because the switch link often appears on the homepage of the website, the wrong or invalid link to the quality of their site has a greater negative impact.

?? If you find the other side missing links or other circumstances, should be timely contact with each other, if some sites because of the closure and other reasons can not be opened, in a period of time still can not recover, should consider the temporary cancellation of those invalid links. However, you can back up the relevant information, perhaps the other side of the problem will be contacted with you, requesting the resumption of links.

?? In the same way, for the benefit of the partners, when their website has any significant changes, or think that no longer suitable as a link to exchange, should also promptly notify each other.

(4) Do not link unrelated sites

?? Perhaps you will receive some irrelevant sites to request the exchange of links to the letter, do not think that the number of linked sites, the more the better, unrelated links on their own site does not have any positive effects, on the contrary, a large number of unrelated or low-level links to the site, will reduce the quality of those sites on your Visitors will also see your site as low quality or not professional, seriously affecting the reputation of the site.

(5) Invalid link

?? No one likes their site there are many invalid links, but, in fact, many sites have different degrees of this problem. Even if the site internal links are no problem, but it is difficult to ensure that the link to the external also no problem, because the link site may be revised, closed, and other reasons, the original path is no longer valid, and for visitors, all the problems are the site's problems, They do not analyze whether their site has been closed or other problems have occurred. Therefore, it is necessary to conduct a systematic examination of the site links at every interval.

?? In addition, new sites are being created every day, the task of exchanging links is not the end of the time, of course, in many cases, are the new site to offer cooperation requests, to these sites for rigorous inspection, from which to choose their own site, will be the team of partners growing and rich, for the vast majority of sites, is a huge fortune. (Executive Editor: ADMIN02)