Yahoo announces closure of Beijing Global Research Center, the elite to the grassroots still need to adapt to time

According to Sina Technology, Yahoo Senior vice president of the official announced today will close the Yahoo Beijing Global Research and Development Center. Yahoo will provide employees with "n+4" compensation, "the specific compensation also need to talk to their respective management."

For the general staff of the Yahoo North Institute, the news may be a little abrupt. Their micro-letter public number just yesterday pushed a MUI for the title of the article; Earlier this month they celebrated the 20 anniversary of the founding of Yahoo, with the theme "Food and dreams are not to be betrayed"; A recent microblog was posted on March 6, recruiting, and last August they had a school recruit.

According to the interface news, over the past few years North research for Yahoo Global search, advertising and personalized service has made a lot of contributions. Yahoo's sponsored search team, targeting Workbench team, Slingstone and daily Yahoo teams all gained Yahoo's global Super Star award. They were in charge of Yahoo! first. Instant Messenger, Flickr and cloud services products, after the market shrinkage of these products to transfer to advertising, search technology.

The news has just come out. Many startups and headhunters are already gearing up. There is a start-up company boss is ready to open their own dedicated private car to go to five road crossing Wang Zhuang Lu 1th Tsinghua Tongfang Science and Technology Building (Yahoo North Research site) under the waiting for.

At present, Yahoo North Research has nearly 300 employees, most of them graduated from well-known institutions, with postgraduate qualifications. Open their school recruit preach itinerary, are Tsinghua, Peking University, submitted, Fudan and other domestic first-line universities.

At the same time there are different opinions, see the Peng founder of the net told 36 Krypton, he thought that Yahoo North research staff may be more difficult to adapt to the current environment. Compared to the current Internet companies and start-ups, Yahoo North Research pay high, leisure work (before someone because of fear of the skills abandoned so job-hopping), employers will worry about the people who recruit "judgment and technology is not spirit", "can not work hard."

Before Nokia and Motorola China laid off workers, the attitudes of Alibaba and millet were not the same. Therefore, Yahoo North research "Laid-off workers" to the grassroots, but also need to adapt to the time.

From an outsider's point of view, the news is actually not surprising.

Yahoo invested in Alibaba in 2005, signed an equity takeover and a grant-share deal, Yahoo's brand in China is owned by Alibaba Group, and investment in China needs to be done through Yahoo China. Yahoo in China can only engage in research and development work, can not carry out any business in the Internet field.

Yahoo China and Alibaba merged, renamed Alibaba Yahoo do Search, and then merged with Word-of-mouth Network, renamed Word-of-mouth Yahoo, to do local life service electric business. April 13 simply stopped Yahoo Mail service. In the same year September, completely stopped the information and community services, enter the Yahoo China Web site, will automatically jump to Ali's public service page.

In the decade, Ari Cheng to create the largest IPO record in the U.S. stock history of the company, and Yahoo China only to be revoked when the people back to the eyes, and her parent company is not very good.

"Shopaholic" MUI into the Yahoo, hope to use the way to buy a start-up company to inject new impetus to the old brand. In 2014 alone Yahoo bought 18 companies, involving social, advertising, recruiting, corporate services, etc. Advertising business, the acquisition of video advertising services BrightRoll, social media and mobile advertising design and release platform bread.

But these companies have cleared Yahoo's head, and last June, Yahoo's share of the US Desktop Search market fell below 10%, a record low. Behind the resignation of Yahoo COO De Castro to TUMBLR advertising chief Lee Brown is the deep anxiety of the entire Yahoo ad business.

Q4 earnings show that Yahoo showed business revenue of 464 million, down 5% year-on-year, search business revenue of 467 million U.S. dollars, set as Firefox default browser, only up 1%. 2014 annual revenue of 4.618 billion U.S. dollars, down 1.3% from the previous year.

Yahoo shareholder Starboard even directly criticized MUI, "big investment in unfamiliar areas is expensive and unproductive." "Yahoo really should do, to increase the efficiency of scale and cost, to survive in this increasingly commercialized internet advertising industry," he said. ”

MUI has been under pressure from senior demands for layoffs, and many believe that Yahoo's bloated institutions and inefficient style of work have dragged the company forward. The shutdown of the Yahoo North Research, may be Yahoo's organization to streamline an attempt.

Coincidentally, last September, Adobe announced its exit from China, leaving only its sales department in China and the transfer of its operations in China to Adobe India. There is also tepid LinkedIn and a bit earlier Google, China this huge market for technology foreign companies is unspeakable heartache ———— want to conquer, but not acclimatized.
[This article refers to the following sources: tech.sina.com.cn, investor.yahoo.net, jiemian.com]