Foreign liquid crystal diving home electric power network to buy the anti-season promotion war

Source: Internet
Author: User
Keywords Foreign brands LCD prices
Tags anti- consumers electrical network gateway giants home appliances market marketing
Our correspondent Chen Wenwei reported that the first gateway century electric appliance network of home appliances network announced the May 5, foreign liquid crystal prices again, heralding the purchase of the back-season marketing war.  May 5, the domestic home appliance network to buy the first gateway century Electric network announced that its online sales of hundreds of flat-panel TVs again, the average decline of about 15%, the largest decline of more than 50%. Brand electrical appliance Industry has always been a major military appliance retail giants battleground, this round of price war, consumers found that many flat-screen TV products have hit the national household appliances market the lowest retail price. such as LG32 inch LCD, in the century electrical network price is the product in the Chinese market for the first time below the 3000 Yuan mark: 2799 Yuan. This price than Gome, suning and other household appliances chain low about 10%. Panasonic 42-inch Full HD LCD in the century electrical network fell to 5000 yuan below, Panasonic 50-inch plasma also fell to 8500 yuan below.  The sharp 46-inch LCD price is lower to 7860 yuan, compared to the appliance chain of more than 1000 yuan, another 52-inch liquid crystal, the chain has 3000 yuan than the home appliance price advantage. Century Electric network CEO Zhiquan said, this round of anti-season promotional offensive, Century electric network sales of foreign brands of flat-screen TV, the price is almost the same size as Gome, large and medium-sized household appliances chain sales of domestic color TV prices comparable. "We look forward to the" domestic price to buy foreign-owned flat "as the slogan, highlighting the power grid purchase channels in the Home appliance war unique advantages.  Zhiquan said. According to the data, there are more than 74 million of the 298 million internet users in China who are involved in online shopping.  2008, China's network trading scale exceeded 130 billion yuan, the year-on-year growth rate of more than 130%, is expected to 2009 total sales volume will reach 230 billion yuan, nearly twice times 2008. Relevant statistics show that 2008 China's online purchase of registered users up to 1. 200 million, an increase of 185%, and more than 70% users concentrated in two or three line area.  Eric Consulting analysis that, following the big cities, the two or three-line region in 2009 will further become the main driving force for China's online shopping market, which will ensure that the 2009 China's online shopping market continues to maintain a high growth trend. The global economic turmoil has completely disrupted the seasonal rules of home appliance markets: In previous years the home appliance market is about to enter the most peaceful May, but this year it began to produce a rare price war. Zhiquan said the purchasing power of 300 million of netizens could not be underestimated. Although the 51 Golden Week has already ended, electronic orders are still pouring in, showing consumers ' strong purchasing power. Since late April, the price has been the third time in the Century electrical network price reduction, will allow more consumers to enjoy the "Golden Week every day" promotional benefits.
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