Foreign media commentary millet entrepreneurship Three sharp weapon: "rebels" rice noodles and hunger marketing

Millet imitates Apple's http://www.aliyun.com/zixun/aggregation/8118.html "> Marketing Way, has received a large number of consumers welcome

Foreign media today published a review of the development of millet over the past few years. Millet imitation of Apple's marketing, access to a large number of consumers welcome, but the industry believes that Millet should also address sales, product technology and after-sales service and other aspects of the problem.

The following is the full text of the article:

China's millet technology is a entrepreneurial fairy tale. In less than 3 years, the smartphone maker's valuation reached $4 billion trillion and won fans ' Apple-style worship. On the sale day of the millet handset, some fans even disregard the work, leave to buy such a mobile phone.

Lei, the founder of Millet, was dressed just like Steve Jobs in his late career, jeans with a black blouse. The high-end smartphone, which is priced in millet, mimics Apple's marketing strategy and makes the product look different, attracting a fanatical fan base.

Before the creation of Millet, the 42-Year-old Lei was an important investor in the early development of China's internet industry, as well as the co-founder of a Network of excellence and many other startups such as YY. The network of excellence has been bought by Amazon, while YY has recently completed its IPO.

Lei was born in Xiantao, Hubei province. His hometown is home to a number of Olympic Gymnastics Championships, but it is not known as a technology industry entrepreneur. Lei did not want to compare jobs, but admitted that Apple's philosophy inspired him.

"Chinese media call me Steve Jobs in China," he says. I think it's a compliment, but the comparison gives us a lot more pressure. Millet and Apple are two completely different companies. Millet based on the Internet, our work is not the same as Apple. ”