Former Microsoft executive as Nokia's new CEO

The CEO of Nokia, the world's largest maker of mobile phones, has finally turned to a non-Finnish boss, Elop Stephen Elop, a former president and CEO of Microsoft's Business software division, who is currently CEO Kallasvuo Olli-pekka　　Kallasvuo) will depart on September 20. Nokia's two-quarter net profit fell 40% per cent year-on-year, with its share price down more than 20%.　　Competition with Apple's iphone's high-end handsets is "lethal" to Nokia's share price, which has fallen 60% since the iphone's launch in 2007, when speculation about the departure of Kallasvuo, which took office in 2006, has not been interrupted. Analysts say Elop needs to convince investors that Nokia has the ability to launch products that are competitive compared to iphones and Android phones. Apple has rewritten the phone industry since the iphone was released, and Nokia has been chasing after Apple in an attempt to launch a product that has the same high appeal.　　In the meantime, Nokia had to cut prices and sacrifice profits to maintain market share. Jorma Jorma Ollila, Nokia's board chairman, said it was now the right time to update personnel, with a background in the software industry and good management of change. Nokia has struggled to enter fresh blood into management, and Nokia's executives often come from within Finland. Gartner analysts say the appointment of Elop is an "insurance" option, but Nokia should be bolder.　　At present, Nokia's two major rivals are Google and Apple, and the CEOs of the two companies are recognised strategists. The stock market responded positively, announcing a 6.9% per cent rise in Nokia's shares on the same day.　　But many analysts are worried about whether Elop's background will lead Nokia to a new breakthrough, the former president of Microsoft's Business software division, who has also served in several U.S. companies including Juniper NX, Adobe and Macromedia, without much accumulation of mobile internet. The 2007 was the time when Nokia led the pack, but as Apple and Rim Rose, things changed.　　Nokia still occupies the market share of the first (40%) position, but Nokia two quarterly net profit of 227 million euros (about 290 million U.S. dollars), compared with the same period last year 380 million U.S. dollars in the 40%. In high-end smartphone development, Nokia seems to be leisurely. Kallasvuo, 57, has led Nokia into software and services since he became the CEO of Nokia in 2006, but has failed to integrate these into the profits of Apple's iphone and itunes stores, facing the iphone's heyday,　　Nokia has been unable to develop a smartphone that competes with the iphone. The reason for this is that the development of content and applications on the mobile Internet requires a suitableTerminals to cling to, and Nokia's terminals lag far behind in the mobile Internet experience. Over the years its Symbian operating system has not changed any big, not for mobile internet, touch to make any advance response.　　Mobile screen small, mobile internet performance weak, not cool, operating system aging, its Symbian mobile phone platform can not be very good hosting the Internet. It is now on Elop's shoulders to launch a product that is strong enough to fight the iphone. He said he had to listen a lot after taking office and then make adjustments. The market is now in a period of fundamental change, triggered by the ubiquity of cloud computing, social media, mobile computing and communications, "my mission is to lead the company through this period." ”