Four key points of improving the ability of beauty network in the 2013

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

2012 the end of the world passed, although said now all slowly back to normal, but experienced 6.22 and 6.28 two times Baidu Big K station and November, December search algorithm update, beauty industry site has been devastated to see people without face. But in any case, we still need to live and live, so we can only constantly improve themselves, so that the site in the next storm less affected.

As a beauty network, we must shoulder the "Internet content creators" identity, for the site to add more high-quality, high weight beauty articles. Only the content is done, users will feel that our site can provide them with help, search engines will find that our site is also worth recommending to users, so in 2013, we must clearly recognize that we are the most important SEO executive, to constantly improve their personal ability, To promote the development of the industry as a whole, I would like to talk to you about the four key points that must be raised.

First, the basis of SEO

I think we should all understand that the internet has been in a state of rapid development, not only our network needs to upgrade their ability, including the seoer of the entire industry needs to be continuously upgraded. Therefore, as an executive of the SEO, we should also be timely attention to the network of basic information SEO. For example, in the current how we should reasonably configure the keyword location of the article, what kind of operation will be search engines or users hate, the article in the body of the chain should be how to deploy and so on the most basic of the latest SEO information. If we have a certain SEO skills, in the implementation of SEO strategy, we can let the search engine more understanding of our content, so that our article can be a search engine as a high-quality high weight article.

Second, attention to integrated marketing

Integrated marketing in the future will certainly cooperate with content marketing and so on with certain industry prospects of network marketing methods for the site to obtain more users. Like our net-weave, if we can in the original Beauty experience page appropriate integration into other marketing methods, such as social media to join the sharing of the label and other marketing buttons, for the entire network marketing activities to add more popularity, vitality, we will certainly be a high-quality original article of the value of several times, This brand marketing of our website is a breakthrough progress, because so in those high popularity of the media have appeared on our website articles, our site's reputation can be played out.

Third, pay attention to industry news, social trends

As an editor, we have a number of bottlenecks across the entire editorial trail. In my personal experience, I have just started to write articles that feel like someone else's article I can write, in fact, but I can not write, and when I could cope with a beauty column, I found myself writing something really a bit of a cliché, as if everything has been written, the slightest sense of novelty. When I was enough to deal with the whole site of beauty articles, my bottleneck is how to combine industry dynamics and social news to write some more in line with the user taste of the article. So our beauty editors should always pay attention to industry news and social news when they break through a few big bottlenecks. As soon as possible the beauty of the knowledge with these users more concerned about the combination of things, so that not only faster and easier to break through the bottleneck of our editors, but also at the moment for the quality of the article to upgrade a grade, So I suggest that you take half an hour every day to look at the beauty and social information from Twitter or other news sources.

Iv. Addressing user needs

What can our beauty Web site allow users to trust over the long term? If we can't solve the user's needs, our site will lose a lot of users. So as a beauty network, we feel that we can not to complete the company to their own task, write some users do not care about or content is not very relevant articles. To know the degree of trust is very important for the site, if we use an attractive title to attract users to the article page, but added some less relevant content, we should be able to think of such a deception for the site and users to lose the extent of the amount. So we can often in the beauty industry in the forum, QQ Group, community and other users more active place, timely understanding of the voice of users, in order to solve some of the needs, so that we write out the article in the user experience is absolutely very good, And a user experience Good article has not been rated by the search engine a high weight of the article, the possibility is too small.

The above four points is I personally think 2013 years of every beauty network must pay attention to, if the search engine algorithm is constantly changing the situation, our editing means also does not change, the quality of the article does not improve, our article feel that can not play the biggest role, so I hope that you must continue to improve the beauty network of their ability.

This article source: Beautiful Picture: http://www.90026.com/, if have reprint, please remember to keep the original address.