From "Crystal Just marriage" event analysis marketing Events Fry

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Guo Jingjing and Fok's marriage incident finally came to dust, showing us once again the power of network marketing, a few days ago, a name "solitary" Sina blogger on the blog published "To Fok Guo Jingjing Yin and wife of a public apology letter", called himself "crystal just marriage" behind-the-scenes planning, its purpose is to " In the shortest time, spend the smallest price, with the most surprising means of the artist Fry Red, "the solitary meaning" of the goal has been fully achieved, smooth closed, and the opportunity to sell their own.

Fry Step One: Occasion

Guo Jingjing Fok Love 8 years finally into the marriage hall, whether it is the Prince of the princess-like fairy tale, or in the Hong Kong Convention and Exhibition Center held the century luxury wedding. The two people to the peak of their popularity, when all eyes are still on their two wedding, is definitely the best time.

Fry to do step two: lead the stage

"Crystal just marriage" coarse look, can be divided into 3 major events: "Naval Warfare Door", "Flying Knife Door", "Marriage door." However, all the so-called gossip is from the so-called "Guo Jingjing women's team team-mate W", "Guo Jingjing girlfriends" and other special personnel "accidentally" release the message. And it is true that the "Sea Battle Gate" of the heroine----directly to fry to do the object "Sea Battle Door" heroine.

Fry step three: media intervention

Hong Kong and Taiwan Entertainment media paparazzi, this kind of lace gossip is fun, immediately organize the production of related pictures, press releases. And some of the domestic media, so to the so-called "burst material" is also quite concerned about "micro-bo", "Entertainment News", "news report" are unwilling to be outdone, even because of "Guo Jingjing" particularity, the relevant sports channels are busy not. So the speculation, the success of the use of the strength of the paparazzi, spread out, almost everyone knows.

Fry to do step four: follow Fry

The "Sea Battle Gate" has just passed, immediately follow up the plan to release, smooth by virtue of the early speculation to do the way, concocted the "flying Knife Door", "Marriage door", and even the media itself to do the so-called "Sports administration leadership" speech, so that the news more official flowers, more credibility.

After the successful implementation of the above steps, be fired as a person: the young model in a night quickly leap red. The FRY event also succeeded in closing the closure. As for the last so-called speculation behind the scenes, in my opinion, nothing but behind the scenes, he also fired a.

Careful analysis of this speculation in the process of the incident, behind the hands of a tight grasp of the following key points, successful marketing success:

Time to grasp: when most people put their eyes on an event, objects, fully grasp the business opportunities.

Second, the media to grasp: a full understanding of the media, the way the dissemination of information.

Third, the follow-up to fry: pre-creation of the news hot just over, immediately follow up to do the next step to fry, the event is pushed up the peak.

The above is from Shanghai SEO (http://www.pd-seo.com) Analysis Summary, if there are deficiencies, please advise. Thank you!