From enterprise innovation to user innovation Haier air conditioner leads the era of network innovation

This is an era of user experience, but also an era of user innovation. Entering the internet age, the test of enterprise globalization competitiveness is no longer the enterprise's own innovative ability, but the enterprise's ability to integrate user innovation, the role of the enterprise from innovation to innovation as the main platform, who can first insight and the first change, who will be able to win the Internet era of opportunity, And Haier air-conditioning is the most powerful embodiment of this phenomenon. As China's air conditioning industry leader in 2012, Haier air-conditioning in the global economic slowdown, demand depressed environment to achieve the trend of growth, and the highest industry growth, innovative products and models to lead the global air conditioning industry innovation trend. To the user-centered Haier air conditioner leading the industry innovation trend as the earliest development and production of air-conditioning enterprises in China air-conditioning industry, in the course of the 28, Haier air-conditioning has been the user-centric, through the user demand-driven innovation, and continuously achieve China's air-conditioning industry "first" of the leading upgrade. From the emergence of China's first split-style air conditioner, the concept of "air conditioner" was first known to domestic consumers, to the first frequency conversion air conditioner to make China's air-conditioning industry realized from the fixed frequency to the frequency of the leap; from the first technology application of variable frequency and multi-air conditioner won the first national Science and Technology Progress award of China's air-conditioning industry, To the first thing networking air-conditioning for the user's intelligent life, Haier air conditioning not only to break the European and American foreign giants monopoly of China's air-conditioning market pattern, and to the precise grasp of demand has won the recognition and trust of global users. Taking the US market as an example, Haier's air conditioner sales in the United States have stabilized the top three and become the exclusive home conditioner supplier for the second-largest U.S. retail channel target. In the American authoritative magazine "Consumer Reports" on the local air-conditioning energy-saving, comfort and other five comprehensive performance test , Haier ranked first, and four consecutive years was named Best Buy. Industry experts believe that in the changeable of the global economic environment, most of the enterprises by external influence into the plight of weak growth, Haier air-conditioning trend growth is the key reason lies in the user-driven to achieve product innovation, and this will also promote Haier air-conditioning continue to lead the development of the global air-conditioning industry. User innovation helps Haier lead the era of networked innovation in the Amazon there is a story, founder Bezos in the company meeting, often deliberately leave a spare chair, in order to tell the participants to make any decision must consider consumer demand. And for Haier air-conditioning, not only has such a chair exists, and more and more real consumers sitting in this chair, by allowing users to participate in the entire process to redefine the internet era of innovation mode, and the advent of Haier bottle air-conditioning is the "crystallization" of this model. Haier air conditioning through the virtual network interactive access to user demand has been rapidly transformed into competitive innovative products it is understood that before the emperor bottle air-conditioning design Haier through the internet for a large number of research, the use of community clubs, home appliances clubs and other 5 platforms and users have interactive 6 times, nearly million users participate in interaction and design To user demand led the birth of the emperor bottle air-conditioning. In"2012-2013 China high-end home appliances trend release and the Red Top award Ceremony" on, Haier Emperor bottle air-conditioning to become the only air conditioning industry has been rated "Red Top award" products. The rapid arrival of the internet era has put an end to the traditional enterprise-centric innovation model, allowing users to enter the innovative ecosystem and become a new innovation model for enterprises to meet the requirements of the Times. 2013, the 28 anniversary of the establishment of Haier Group, Haier in the world's first proposed "network strategy" under the guidance of Haier air-conditioning has changed platform-oriented enterprises, set up a user-wide process to participate in innovative open platform, in this platform, Haier will be the world's first-class user resources and global first-class professional resources seamless docking, Create the first time to meet the user's dynamic needs of the first competitiveness.