From Luoyang Uncle sell meat Clip 800 dollars a day to see how to do Marketing

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In Baidu input "Luoyang uncle" 4 words, there will be more than 2 million search results. The reason why so famous is because of a not English Henan farmers, 44-Year-old came to the United States alone as a hawker, selling meat pinch bun, 800 U.S. dollars per day, is known as "Luoyang uncle." After 3 years of hard work, changed a big dinner car, but also to expand the model, nearly 1000 square meters of hot pot shop will open, business more do more, the more red fire.

Pork bun, Cool Skin, Columbia University ... These irrelevant elements, like logos together printed in Luoyang people Chein. In fact, from the marketing point of view, Old Xie formally grasped these key factors have the chance of success.

Steamed bun This is a foreigner's exotic

It may be common for the Chinese, but it is not easy for foreigners to think of foreign customs. As we all know, Chinese restaurants are very expensive in foreign countries. Luoyang Uncle used his well-known home snacks to meet New Yorkers demand for fresh. Not only meat folder, cool skin, tofu brain, dumplings and so on is his dining car is the sale of goods. Using regional differences to attract customers is the first step in the successful marketing of Luoyang uncle. Enterprises in doing marketing, combined with their own products or technical advantages, highlighting their differentiated competitiveness, will be different. If the uncle Luoyang went to New York to do is not meat sandwich, but Hamburg that would not have today's popularity.

The success of the site is the second step in marketing success

Luoyang Uncle drove the dining car at the entrance of Columbia University. Columbia University first solved the problem of human flow. We all know that there are always a lot of snack bars near a university, a small restaurant, a crowded meal point, not to mention that those who have good taste in the snack bar are often lined up long queues. Small business to do marketing is very important to solve the flow problem, see more people, there is demand for more people, the natural turnover rate is high. Not only physical stalls, small business network marketing is the same truth. 51 Search the network through a one-stop station function for small enterprises quickly set up their own web site, like the uncle Luoyang rented his own dining car; and then through the search engine and instant business opportunities to provide enterprises with a large number of business opportunities, it is like the dining car set in the high demand of the university side, to bring a wealth of business opportunities.

The marketing strategy of local conditions is the reason of the long run

Luoyang Uncle do meat folder inside only meat, there is no green pepper onions these ingredients. This is because foreigners can't accept it. Although not the traditional meat clip but a little change, for products and customers are a fusion. This integration not only satisfies the customer's desire for novelty, but also takes into account the customer's acceptance degree. In addition, the Luoyang uncle's meat is not expensive to sell, for students, economic capacity is the key factor in consumption, so the price of the pro-people can be a long-term operation of the fundamental. If you start out with a gimmick, the price is high, it may just be a temporary business, not a long time. For small and medium-sized enterprises, similar to the free market competition model, marketing factors determine the impossibility of monopoly business.

Diligent and enthusiastic Uncle Image help marketing bonus points

We see from the photos Sheidashu always face a bright smile, he diligently run his own small dining car, focus on his own Chinese snacks. Did not think to be famous, and the original purpose is simply to survive. From this point of view, but also for his marketing success bonus points. Of course, maybe he didn't realize it himself. And we use marketing thinking to analyze can know, those who focus on doing products, sincere treatment of customers of the enterprises have been harvested, and those in order to marketing and marketing, in the surface Kung fu to do articles of the enterprise, will not go long. Our small and medium-sized enterprises in the marketing, must be product first, marketing can play a role in promoting.

To sum up, even from an uncle who do not understand what we can analyze the success of marketing factors. So the vast number of small and medium-sized enterprises, the owners should be able to do their own products, with professional skills to do their own products, with a sincere idea to impress customers, then will certainly receive customers and social recognition.

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