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The latest movie is very hot, that is the < people again the way of the Thai embarrassment; so far has broken through 300 million of the box office, have to say is a group of Big Black Horse, in this black horse so run time, bring us the idea of what will be, if you come to think of such a black horse to operate, What kind of marketing do you see, after all, in the present taste so different today, want to grasp the opportunity of marketing often become more important, then this article, talk about those we see from the way the marketing.
What is the Navy, let's see the watercress
From the above picture, we can see, always believe that < people again the way of the Ted Johnson > score should not be so high, the first few days, Score has been maintained at 8.9 points, and these days as more and more people watch, the score only slowly down, also explained that in the early stage of the Army's promotion is also an art, in fact, in another film < King's Feast >, has been openly used the navy, Also have to say that in here the Navy will also be its own promotion of a sharp weapon, especially in the film evaluation of the highest in the watercress, good scores often represent a good film quality, if in the early stage to establish the advantages of the score, often will have a crucial role in the box office.
In fact, the use of the Navy, I believe, has become a public secret of the film and television industry, after all, the platform is not many, many people see the film before often is to look at the evaluation, and then decided to see, such a way is doomed to the way we need water to do the effect, but it is mainly to see the quality of the film itself, If the quality is not high, and the same year, the same bead, out for a few days, although the Army's support field, but it will eventually be reduced into a watercress in the saliva of the thing, why? In the promotion, the meaning of the Navy is still some, at least in the early stage, will guide everyone to watch the film's impulse for the first time.
Second, how the Micro Bo, to see the significance of Sina
Every friend who wants to see Heartbeat, who has seen a friend of Ted's, feels that such a movie really makes people laugh, in Weibo, with more and more people's attention, as well as the protagonist of the interview video, Thailand's different customs will slowly emerge in front of us, in micro-blog, what we can see it, such as the next, Recent Searches
Long time no see the microblogging on such a lively, a small cost of the film has brought so much joy, have to say that itself is a kind of ability, in micro-blog, everyone's crazy spread, almost all are recommended to see the information everywhere, the following figure
In the microblog, I did not see the ugly information of Ted, most of them are happy atmosphere, this also for the box office of the most favorable publicity, if the current marketing what is most important, that is the most important word-of-mouth marketing, in micro Bo, is spread, wildfire marketing means, make good use of, and then promote, Do more publicity, this includes video, believe that everyone who want to see will go to see, and the spread of the degree will continue to spread.
III 2B Youth Joy, Tae-so
This year there is a sentence called "2B Youth Joy More", I believe a lot of people know it, to see the 2B youth, and we can not help heartbeat laugh, it is true, I believe that everyone has such a time, this is not the film is in the 21st or so release, The results refer to number 12.12th, and then maybe to the 2 bar, then let everyone feel more meaningful, now the box office has surpassed 1942, a lot of reading after 1942, the audience is also particularly looking forward to a film can improve the heavy film and television atmosphere, and then, the Thai embarrassment did, and then with a change of the incomparable film so that every People feel happy.
In this time of repression, a film in the Chinese New year can have a lot of ideas can be improved, after all, who do not want to see what makes themselves happy, now the life pressure so big, so go on, the box office is also the natural thing, and in marketing, we can see is that We should pay more attention to life, and then look for themes from life, and timely launch their own products, such marketing is just right, it will meet more people's needs.
User needs in the marketing itself is very important, and happiness is a kind of, especially in the depressed after the happiness, is particularly important, I believe those who go to see the movie after 1942 of the viewer, for the Thai embarrassment is also let oneself liberated a back, after all, can comfortably look down, is also a kind of enjoyment, Joy is a kind of marketing, more a strategy, timely and more prominent.
Four big cards are always the finale
Before the film, who did not know what role Fan Bingbing is, and Xu also said that Fan Bingbing is the finale, visible importance, indeed when I saw Fan Bingbing at the last time, is really shocked to, unexpectedly is Fan bingbing, wow, I believe that many friends have such a feeling, a big brand is always the finale, if your marketing in the presence of big-name , how will you get them out of the secret weapon? is not aware of the time, and then unexpected appearance, although in the midst of the Thai embarrassment, always mentioned fan Bingbing, but still can not imagine the real will appear, perhaps this is the director in the constant hint that the final appearance also let more people feel surprised.
Big-brand finale, if you do marketing, so surely it is hoped that in the end can bring more people, then we can also learn such a form, for example, what I have in the site, what, and then in the introduction of the time has been said, we all know there, but, until the last to take out, And this time also let more people feel the charm of the original here, so as to attract more people's attention, you have thought? For example, you sit on the website, and then promote, say that their site where good, where good, say their own site compatible, open fast, and so on, and then only when the real speed is slow when the test is effective, This is the importance of the opportunity to appear, big names here is the pillar, with real propaganda significance.
Ted is a good movie, I hope everyone do not miss, do not go to the cinema, then Baidu, although only vague, but also can be seen, Qidong personnel network http://qidong.laijiuye.com, good marketing, promotion, learning, find more opportunities to make their own progress.