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The content of the website is to measure a website quality fundamental factor, what kind of website content is a good content? SEO industry generally has a deep-rooted view: original content is good content, false original or copied content is garbage content, according to the "Web2.0" detailed introduction of the original intention, a large number of collection or pseudo original site will be severely hit, Baidu more and more attention to protect original content, But as a website optimizer, it is not possible that all content is original, here we have to go out of two misunderstandings:
Misunderstanding one: Webmaster or seoer Too much value the number of sites included
There is no direct relationship between the number and the site rankings, for site optimization is indeed very important to collect. But stationmaster or seoer do not have to tangle in whose station collects more dozens of, which station collects dozens of less. As long as the site has a new collection every day, and spider normal crawling, crawling page on the line. Site content to meet the user experience, more users interested in content, even if the content is not included in Baidu is harmless. In a word: "The site is for users to see, not to search engines to see."
Myth Two: Original content must be good content
From the perspective of the search engine, the original article is indeed high-quality content, original content can improve the weight of the site, increase the collection of sites, but the original article will not necessarily be included. In doing SEO, we will find that some original articles are not search engines, so the original article has to meet the standards of search engines. From the perspective of ordinary users to consider original and false original, the general user will not care whether your article is plagiarism, as long as your article on the user value. Users will click, read, of course, if the user has been in other sites read similar articles, you change the title. When users find that your site has too many plagiarism phenomenon, it will naturally be a bit offensive.
The above analysis of the vast number of seoer in the treatment of original and false original two misunderstandings, from the user's point of view of the site content: What is the content of ordinary users want, how do we weigh original content and false original content ratio? It has already been said that the user is concerned about his worth, Or whether he is interested in content, for a website, grasp the user reading psychology is necessary, example: an entertaining site should always focus on the latest entertainment information, and then edited by the site to write articles, because this part of the user always like the latest gossip news. Example two: A composition site needs to sort out some excellent composition of the college entrance examination, by the website editor Analysis why this article will get high score, to this composition site users are most concerned about how to write a good test composition.
For the vast number of webmaster and website optimization personnel, we have to have users like content also have search engine like content, as to these two aspects of how to distribute the ratio, we have to carefully consider. It is worth affirming that the original will not become a cloud, we have to stand in the user's perspective to consider how to make their own site more features, with content to netting the user's heart. If you are a website optimizer, you may want to reach your goal by ranking and traffic. As a webmaster or website operator, the user's psychology is worth your research, that is, the old "user experience."
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