Fu phlogistic jie just disinfectant? Benevolence and product repeatedly trapped quality storm

Following the "excellent card Dan", "Shiny eye Drops," and a core product of benevolence and medicine "Fu Yan Jie" a few days before the storm: be questioned is not medicine but disinfectant, advertising is misleading suspicion. In this respect, Renhe Pharmaceutical industry March 28 issued a notice, "Fu Jie" has bactericidal bacteriostasis, and product advertising in strict accordance with the relevant government departments for the release of the contents of the approval, there is no exaggerated false propaganda. In less than a year, benevolence and medicine cultivation of "excellent card Dan" Children's Cold Medicine, "Fu Yan Jie" lotion, "Shining eye liquid" three core brands to the quality of the storm, in this respect, the industry pointed out, benevolence and pharmaceutical industry heavy advertising light research and development, source into question is only a matter of time. Question "Fu phlogistic jie" is the disinfectant is not the medicine to pay the flute sound, Ningjing, Lin Heart such as endorsement, TV on the overwhelming advertisement let "fu Phlogistic Jie" These three words is almost household name. and "wash more healthy" advertising, has also been deep in the hearts of the majority of women. However, recently, the media has questioned, "Fu Phlogistic Jie" is not a drug, but disinfectant. In the "Fu phlogistic Jie" Product Production Enterprise Health license number, write "Gan Wei (2010) No. No. 0003" words. According to the state "disinfection management measures" provisions, "Wei-sheng-sheng-word" batch number used for disinfection products, mainly used to kill or eliminate the media on the pathogenic microorganisms, daily commonly used hand sanitizer, wet paper towels, sanitary cotton, diapers and so on are "Wei-xiao" products. and "Fu Phlogistic Jie" said can alleviate or eliminate gynecological inflammation, no doubt is a treatment category, beyond the "health-eliminating" the use of the scope. In addition, "Fu Phlogistic Jie" is also accused of false propaganda. "Fu Phlogistic Jie" product adaptation range wrote: "For female vaginitis, vulva inflammation, male glans phlogistic, Baupitis, vulva eczema, anus, genital wart, vulva ulcer, feminine leucorrhea abnormality and so on symptom of skin mucous membrane disinfection." "In the Beijing-east website of" Fu Yan Jie Lotion "sales page, or even directly labeled as" antibacterial anti-inflammatory drugs. However, according to the national "disinfection product label Specification", anti-bacteria products labels and instructions to prohibit the labeling of specific parts of the body, the prohibition of labeling applicable to damaged skin, mucous membranes, wounds and other content, no false exaggeration, express or implied to the treatment of diseases and effects of the content. The Ministry of Health issued the 2009 7th Bulletin also pointed out that disinfection products and drugs are strictly different, disinfection products are not drugs, not the role of treatment of diseases. The announcement also announced 67 kinds of suspected "propaganda efficacy, deception and misleading consumers," the unqualified disinfection products, including "Fu phlogistic Jie" list. "Benevolence and pharmaceutical advertising is playing a ball." "Insiders pointed out that only to get the name of the medicine can be called drugs, achromatic products can not be promoted by drugs, inducing consumers to believe that products have the efficacy of treatment, benevolence and advertising misleading consumers. Response to the challenges of sterilization, benevolence and medicine in the March 28 suspension and issued a clarification announcement at night, said the company's products "Fu Jie" has bactericidal bacteriostasis, and product advertising in strict accordance with the relevant government departments for the release of the contents of the approval, there is no exaggerated false propaganda。 Renhe pharmaceutical Industry Bulletin said, the current company in the market circulation "Fu Jie" brand series of products have three approval number, has a number of dosage forms and specifications, of which, "Fu inflammation Jie" brand Jie Yin Kang Lotion approval number is: The 国药准字 Z20103066, functional indications: qingre detoxification, dry wet stop belt, insecticide stop itching; "Fu Jie" Brand Metronidazole Chlorhexidine Lotion approval number is: 国药准字 H20043498, mainly used in bacteria, trichomonas, mold caused by various vaginitis. and "Fu phlogistic Jie" brand herbal medicine Antibacterial Lotion standard number of q/jkm002, health license for: Gan Wei-sheng (2010) Number No. 0003, is a health similar products in health supplies. However, for the lot number "Wei Jie word" for "Fu phlogistic clean" brand herbal medicine antibacterial lotion products, in the end, and hand sanitizer similarities and differences, benevolence and pharmaceutical industry did not give a clear response. Renhe Pharmaceutical Notice also said, "Fu Phlogistic Jie" brand series of products since the listing, strict implementation of the National label Specification management, packaging and manuals do not exist exaggerated or false ingredients. "Fu Jie" product ads in strict accordance with the relevant government departments for the release of the contents of the approval, there is no exaggeration or false propaganda ingredients. However, industry analysts believe that benevolence and pharmaceutical industry in the announcement of the "Fu Jie" series of finished products in the "Fu Jie" brand herbal medicine antibacterial lotion for health products, so Renhe pharmaceutical advertising is playing a ball. Because only to get the name of the medicine can be called drugs, font-less products can not be advertised according to drugs. It is understood that repeated in the TV ads appear in the "Fu Jie" brand products is "Fu Jie" licensing plant herbal Medicine antibacterial lotion, and consumers in the market common "fu Jie" products are "fu Jie" brand herbal medicine antibacterial lotion. Heavy advertising light development trouble? Benevolence and medicine to OTC start, successful introduction of excellent Cardin, can be Rickettsia, Fu Jie, shiny, positive stomach capsules, fire capsules, such as a number of well-known domestic brands, "Fu Jie" is a pharmaceutical industry started one of the products. Guo Hai Securities Research Report, gynecological inflammation Market scale in 2012 years more than 10 billion yuan, of which the retail terminal OTC accounted for up to 63%, the hospital market accounted for 37%;OTC market, the proportion of proprietary Chinese medicine to 54.43%. Renhe medicine "Fu Jie" after 10 years of cultivation, the market share ranked in the top two. This "Fu phlogistic Jie" is questioned, to the benevolence and medicine industry blow not small. In fact, "Fu Jie" is not the only product of benevolence and medicine is questioned. Last April, Renhe pharmaceutical industry burst "can Rickettsia" poisonous capsule incident; last December, benevolence and medicine another product "shiny eye drops" was burst with preservatives, led to a condemnation of the public opinion; this January, benevolence and pharmaceutical industry under the "excellent card Dan" Children's cold medicine has been burst on children liver and kidney toxic. From "Home There are children, standing excellent card Dan", to "wash more healthy", benevolence and pharmaceutical advertising language, to help them in the competition siege pull. However, less than a year, benevolence and pharmaceutical cultivation of "excellent card Dan", "Fu Yan Jie", "Shiny eye drops" three core brands have been questioned, this is the industry's interpretation of the broadTo the trouble of light development. Industry insiders point out that, under the concentrated bombing of mass advertising, consumers tend to fall into the celebrity, benevolence and pharmaceutical industry is the use of fast-moving consumer goods marketing strategy, so that Fu Yan Jie, excellent Cardin, Renhe shiny eye drops and other core products quickly occupy market share, but the success of advertising marketing must be excellent product support, Source into questioning is only a matter of time. Data show that from 2009 to 2011, Renhe pharmaceutical advertising and agency fees equivalent to the year net profit of 117.75%, 58.3%, 44.33%, and its technical development costs are 2.0173 million yuan, 4.6438 million yuan, 1.7353 million yuan, The proportion of operating income in the current period is 0.21%, 0.34%, 0.08%, which is much lower than the average level of domestic pharmaceutical enterprises ' investment in research and development. Public information shows that over the past few years, benevolence and medicine in the development of drugs, the largest investment, not independent development, but 15 million yuan by the clarification notice mentioned in the Jie Yin Kang products technology, the transfer of Guangdong in the Field Pharmaceutical Co.