Game broadcast industry a mess YY go from here

NetEase game news broadcast game site with a new price standard, two months ago Youtube billion acquisition of the game live Web site Twitch, followed by domestic Internet companies are also trying to get a share in this area, but YY Executive Vice President Cao Jin Said that the current game market has been chaotic live show, many participants are blind burn, but there is no reasonable rule.

According to Netease Technology, Twitch is a live video game platform, users can view their favorite games on PC, Xbox and PS4. There are two main ways Twitch's current revenue is obtained: VIP members and ads. Advertising section, there is currently divided between Twitch and the anchor system, the live broadcast of interstitial advertising revenue will be part of the live broadcast; the same time as the platform has been big enough influence, Twitch and many game hosting organizers will also get a certain amount of Advertisement Income.

Cao Tsun believes that this pure counterfeit Twitch model will be more difficult to sell advertising money is difficult to sustain. "The average user online duration of YouTube users is 2 hours, YY gaming live platform currently users online duration is about 117 minutes, equal to about two hours.Thus, the user takes a long time, plus China's population size, Once an economic subject that can be self-circularized is found, such an ecology will develop rapidly, and the mode of advertising alone was not enough to support such a large plate. "

At the same time, he pointed out that its competition with the video is not the same. It does not rely on buying a copyrights, holding traffic, financing, acquisitions and so on. Therefore, the current method of burning direct broadcast rights does not work. Moreover, the video did not find a sufficient positive cycle of business model, so by this means in the country certainly more difficult to become a healthy industry.

Cao Jin said YY is a year and a half ago began to enter this area, and now the development of the situation is very good, YY live platform currently has 45 million monthly active users, of which the mobile terminal active users over the month 10 million, the average daily duration of 117 users minute. This means that YY's live data is currently the sum of all other live products. (Sun Hongchao)