Gaoliangju: Analysis of viral marketing and usage strategies

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Viral marketing, literally, refers to the network of Word of mouth. Different from the traditional word of mouth. Because it spreads too fast, as fast as the virus spreads. Previously, content was published through the media, because a good story spread through the magazine was much quicker than talking to hundreds of customers. When everyone wants to hear a good story, Word-of-mouth marketing is more likely to happen at the same time.

The advent of the Internet changed the rules of the game. You've probably heard of people talking about e-mail communications, and by this way, e-mail messages are forwarded to dozens of or hundreds of people at the same time, and e-mail messages will contain ads or may attract traffic to the Hefei SEO video. There are marketing staff to discuss IM communication, because even if the short message can spread quickly among friends, in China, QQ plays a very important role in the viral marketing process.

Web2.0 has strengthened the effectiveness of this marketing. Now anyone can have their own media, the role of word of mouth has increased. Each customer writes the SEO blog, builds the website, links their favorite advertisement. Or attacking what they don't like. Web2.0 makes every client of you a media person.

Many viral marketing cases have been successful, but by chance, people are almost excitedly after the video of the violent eruption of the man with the Diet Coke is posted online. Coca-Cola and the people of Manchester did nothing, but their brand was hot, Coca-Cola took some protective action, "when we wanted people to drink Diet Coke instead of experimenting with it," and Mann was happy to even introduce video and related background information to his homepage.

Some viral marketing cases are such accidental success, and many other viral marketing is the result of trying to find a good story. Google did not advertise when it promoted its free Gmail, and offered an activity that was only invited to be tested, so much so that people were so motivated to be involved in the trial that it was a real excitedly to sell a trial invitation on ebay.

What do you want from these "excitedly"? It's a recommendation, a recommendation from a trusted person, and the most stimulating action to produce. The internet is no different, so how can customers help you recommend products to others? In fact, the recommendation is based on the news value, you need to give customers a story, so they are very easy and willing to speak to others.

Some people tell you that there is no talk about a product, if you think that the recommendation of the product is a waste of time, if it is true, you sell the product is a common object, a pure commodity, as a network marketing staff is nothing good to do.

Whether people care about your product depends on whether the story you want to tell is interesting, but these stories must appear on your site, preferably with the details they don't know, use blogs to introduce the product, offer tips to make the most of your service, and give customers something to talk about.

When you are ready to tell the story, you have to make these stories easy to spread, and the Internet will play an important role in this area, your customers can easily spread the story of your site, the Internet can help them to do.

Print this page: This feature makes it easy to make a print version of a Web page for people to see.

e-Mail This page: Click this button, you can send to a person's e-mail.

Link secondary Pages: Some sites provide code for linking.

Add to the blog: Let the author of the blog by clicking on the button, you can add content to the blog.

Digg and add to social bookmarking: make your inner part easier to submit, share, and bookmark.

If you are ready for good content, communication is also very easy, many people will help you to spread, this is the basis of social media marketing.

This article is reproduced by @ Gaoliangju Please keep the link http://www.airghost.cn/