Give up 2 million annual salary work to return to venture a year to earn 100 million (figure)

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Yangmeng, CEO of Sea-wing electric. Yangmeng Map

In the sea Amoy increasingly strong today, a Changsha Yazi but give up the annual salary of 2 million yuan of Google engineer career, home to open an online shop in the United States "Taobao" Amazon, ebay. In less than two years, he founded the electronic brand Anker "wings fly over the Sea", won the United States, Britain, France, Germany, Italy and other countries many fans, last year, sales of more than 100 million yuan, increased by more than 50%. He, is "2012 Changsha ten e-commerce experts" one of Hunan Sea-Wing E-commerce Co., Ltd. CEO Yangmeng.

Overseas entrepreneurs to open the shop to the United States

Yangmeng is a Changsha, 1999, he with outstanding results into the computer Department of Peking University, 2003 study in the United States, 2006 into Google, a search engine senior engineer, but also won the top Google Award "founder" s Award ", annual salary of nearly 2 million yuan." However, in the July 2011, Yangmeng gave up a stable, decent, much-gold job and returned to business, starting from scratch.

"Foreign shelves are foreign brands, and Chinese manufacturers are branded as low-end and inexpensive." The introduction of good Chinese products to foreigners is my motivation to start a business. I have been abroad, to understand the consumption habits abroad, if the design has characteristics, consumer experience leading, inexpensive Chinese manufactured products, directly to the European and American consumers, great business opportunities. ”

The traditional mode of foreign trade, whether online or offline, is mostly business-to-business (for foreign buyers), most of the profits of products by foreign buyers, distributors to take away. How to shorten the sales chain and compress the intermediate links? Yangmeng choose to open the shop to the U.S. shopping platform Amazon and ebay, cut off the intermediate link directly to the European and American consumers. Moreover, the shortcomings of the commodity can be quickly fed back to the production process, improve the speed greatly. "It costs at least 100,000 yuan to open a 0 threshold on Amazon and get into best-buy stores in the world's largest electronics giant." "Yangmeng said.

October 2011, Yangmeng back to Changsha, set up the Hunan Sea-Wing E-commerce Co., Ltd., the world's registered brand "Anker". He works with a company in the United States, relying on the U.S. Warehousing Center, Logistics network, European and American consumers take a piece of Anker products, 1-3 days to receive goods.

Last year a billion to grow 100% this year

On the Amazon site, search for "Anker" is easy to find the products of the sea-wing electric dealers. According to Yangmeng, the main products are consumer electronics, including laptop chargers, rechargeable batteries, keyboards, mice and so on. A Anker laptop battery costs about 30 dollars, and Dell's similar products are priced at $80~100. In addition, coupled with fast logistics and localized after-sales service, so that Anker sales straight up, last year harvested 100 million yuan of orders, consumers all over the United States, Britain, France, Germany, Italy, west and other countries. "Our net profit exceeds the 2%~3% industry average. ”

In fact, foreign trade dealers in the foreign shopping platform open shop, in the coastal city is not unusual, but like Yangmeng registered a few brands. "Open online shop on Amazon, the early test of language skills and foreign websites, foreign law, etc., but to be bigger and longer, must have good products and trustworthy brand, this is the key." "Therefore, Hai will most of the profits into product development, Shanghai, Shenzhen has a research and development base."

"European and American consumers like black products, domestic consumers prefer white." "Speaking of domestic and foreign consumption habits of different, Yangmeng smiled, and domestic Taobao different, Amazon and ebay have no pre-sales services, that is, to save the" before the purchase and waiter bargaining process. " Fancy the next single, similar to the model of the East Jingdong. But the foreign net buys to the product quality request to be stricter. "If there is a quality problem, a dozens of dollar deal could be a ticket for nearly million dollars," he said. "Yangmeng said that a Anker brand of a rechargeable battery, customers use a smoke situation, resulting in customers to change the carpet, repaint the wall, dry cleaning all clothes, all costs nearly million dollars. Because it is a product problem, the brand merchants can only 认罚.

The more economic the environment is bad, the greater the opportunity for electricity dealers. Yangmeng Their goal this year is to double sales.

Electricity dealers help more Hunan to make sea

The headquarters of the Sea Wing Electric dealer is located in Hou Jia Tang an office building 25 floor, the office area is spacious and bright. "We've moved it three times. Yangmeng told reporters, from the initial 30 square meters, to more than 200 square meters, and now more than 900 square meters, people from the initial several, to now more than 70 people, entrepreneurial hardships and growth step.

Talent is the most important resource in IT industry. At present, the Sea wing Changsha headquarters of more than 70 people average age 26 years old, responsible for product procurement, after-sales service, marketing, operations.

4 of Hai's 5 core team members have served Google. President Zhao, who has served as general manager of online sales and operations of Google (China), senior Vice President Gao was formerly director of Google (China) business customer solutions ... However, at the beginning of the year in Changsha, the job fair is not ideal, the company needs more operations, marketing personnel.

Because of logistics and sourcing reasons, Hai products in the Pearl River Delta, but also through the Shenzhen port export. Changsha Electronic Commerce Association secretary General Wang Yingping introduced, domestic product 3C, clothing, jewelry class and so on compares by the foreign electric Commerce platform welcome, but the Changsha exportation product now is suitable passes through the electric Commerce channel export relatively few. "Electric Business + foreign trade form will be conducive to Changsha and even Hunan industrial structure adjustment and upgrading." "Our pattern can be replicated. Yangmeng that Hunan's good products can be "borrowed by boat" in this form of E-commerce. (Reporter Liu Jieping)