Global giants vie for mobile internet revenue to billions in next two years
Source: Internet
Author: User
KeywordsInternet giant two years
If the mobile phone 2G or 2.5G ERA or telecom operators to decide the seller's market, then the 3G era of the arrival of all parties to come to the "aggravating" opportunity, the mobile Internet ecosystem began to change. For now, telecom operators with access rights and huge user groups, restless intelligent terminal manufacturers, traditional internet industry bosses and new mobile internet companies have formed a preliminary form of a "lake and river". 3G-era multi-layout Apple iphone, Microsoft WindowsMobile, Google's Android and Nokia's Symbian are the industry's familiar mobile phone operating system, in their successful revelation, many manufacturers are also eager to. China Mobile vigorously promote independent research and development of mobile phone operating system OMS and the establishment of the OMS Industry Alliance, the Uniplus operating system, Chinese unicom, all let the people have a surprise. The recent successful acquisition of Palm's IT vendors Hewlett-Packard, the development of its own operating system Bada terminal manufacturer South Korea Samsung, as well as the clandestine development of Menlo Microsoft, etc. are also actively expanding the market. At the same time, the traditional internet has come up with a skill. Baidu's absolute advantage in the search field, Tencent based on the comprehensive strategy of the client, Sohu in the input method on the outstanding performance, Alibaba in E-commerce and payment experience, Shanda in the field of reading and game layout, they are trying to the company's signature features for the entrance to create another mobile internet world. Fangli, a senior analyst at Analysys International, said the 3G network's business had led to higher market expectations, and that the past 2009 had been a year in which all the forces had flooded into the mobile internet market. Fangli forecast, "2010, the market will have more integration, the case of mergers and acquisitions." Mergers and acquisitions will be a quick way for companies to fill missing resources. "In the next two years, revenue will reach hundreds of billions. According to the Analysys International Mobile Internet Market Report, 2009 Mobile Internet Industry revenue scale has reached 38.8 billion yuan, of which the flow cost of about 22.8 billion, accounted for nearly 60% of the income, the beneficiaries are mainly telecom operators. Products and services to pay the cost of 15.336 billion yuan, of which music, play the greatest contribution. In contrast, advertising and e-commerce revenue contribution will be much smaller, a total of only about 600 million yuan. Analysts told the Daily Economic news reporter that mobile internet marketing value and sales channel value still need to continue to dig, at the same time the market potential is huge. According to forecasts, the next two years, the mobile Internet industry revenue will be increased by more than 100% of the speed, is expected to 2011 these parts of the income scale is expected to reach 172.2 billion yuan. At some recent investment forums and fund summits, participants were bullish on the mobile internet industry represented by 3G. The wind cast people liangshuang to "Daily economic news" Reporter said, in the field of TMT (Digital New media), can be found in the traditional internet industry has been less and more opportunities, the current opportunity is mainlyIn the mobile internet, things networking, triple network integration of the industry, "last year, the formal business of 3G touched the growth of mobile Internet, we are more optimistic about small games, interactive community, and other related ancillary services also have great opportunities." In another two years, the domestic mobile internet industry will have an explosive growth. ”
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