Gold Pushing hands Planning music festival National fishing "Old Wolf Wine" will be available

Gold pushing hands former Warner China president Xu Xiaofeng received an interview with a reporter from Huaxi city, saying that the future of the festival will be a big and small outdoor music festival, which is the first choice for young people to travel abroad. 2010 Lijiang Snow Mountain Music Festival will be held this (3) day in the ancient town of Lijiang River. Lijiang Snow Mountain Music Festival, Shenzhen Beach Music festival, such as four outdoor music festival backstage "Trader" is the former Warner record China company president Xu Xiaofeng. Recently, he specializes in Chengdu field visits, with the relevant responsible party to cooperate with the music-related projects.　　Yesterday, Huaxi City newspaper reporter telephone interview to Xu Xiaofeng, he revealed that in the signed a series of cooperation projects, including he will be in Chengdu at the end of this year to plan the first Chengdu Youth Music Festival, as well as the development of Star singer derivative products brand, such as the water and wood music phone and "Old Wolf wine." Gorgeous turn: from Music Man to musical Integrity Pan 1999, Xu Xiaofeng to Warner (Hong Kong) limited to become a full employee of Warner (Hong Kong) Limited. In 2000, he persuaded Warner to enter the Chinese market, created "Warner China", became the president of Warner China, has signed Hackberry, Wolf, Zhou Xun, Nan, Ying, Feng, Ye Be, Dada, Zhang and other people, and has Songko and passion two of the right-hand man, become the mainland's original music leader.　　In the fifth year of Xu Xiaofeng's Warner career, he suddenly returned to his alma mater to teach at Peking University. In mid-May this year, Xu Xiaofeng invested in the creation of the Shenzhen National Music creative Industry base by the state press and publication administration awarded the country's first "national music creative Industry Base" title, which is the first music-themed national venture base. Xu Xiaofeng to Huaxi City reporter further explained: "Our music base in 2008 settled in Shenzhen, the field of work is mainly music production, artist training, artists brokerage, the organization of on-site performing arts activities, is an integrated industrial base." "What's the difference from a traditional music record company?" Xu Xiaofeng explained: "We are the equivalent of an entertainer resource distribution center, a integration of a variety of outstanding performing arts resources platform, which organizes outdoor music festival is our play."　　At present, Xu Xiaofeng also planned the Lijiang Snow Mountain Music Festival, Shenzhen Beach Music festival, Beijing Hang Gai Music Festival, Jinan Forest Music Festival. Profit Model: Tickets plus Creative Bazaar as the recording industry has been declining due to the impact of digital technology, the increasingly booming outdoor music festival has become a new hope for the music industry. Xu Xiaofeng is particularly optimistic about this form of music festival, "First of all, the music festival closer to the nature of music, I sing directly to you, this is the real music, the soul of music in the scene." Today's young people are not satisfied with the technical means of ' indirect ' listening to music, but to direct face-to-face with the music. The history of music can be said to be as old as the history of mankind, and recording technology is only more than 100 years of history. Second, the festival also transcends listening to music itself this kind of activity, but also rises into a kind of uniqueLifestyle。 In the music festival, people enjoy the passion of music while also making friends, enjoy nature and free and unrestrained feeling, let music and life truly integrated. In Europe and the United States, outdoor music festival is very common, has become an indispensable part of the life of young people. This unique life experience is now becoming a trend. Music Festival is very popular now, of course, it will not lose money.　　"For the profit model, Xu Xiaofeng says it is mainly about tickets, as well as creative market stalls selling revenue and advertising sponsorship." Statistics show that this year in the country held a large and small music festival has nearly 40. But the phenomenon of the swarm, also let the outdoor music festival is overrun, mixed with the situation, on this, Xu Xiaofeng easily said: "In fact, do not worry about this, the market has a natural mechanism of the fittest, there is always better than No." "Derivative Products: Consider the development of" Old Wolf wine "at the end of June this year, Xu Xiaofeng personally visited Chengdu, and related aspects in the provision of music content, large-scale music activities in the conduct of a comprehensive and close cooperation. Referring to specific cooperation details, Xu Xiaofeng said: "The play is to organize the Chengdu Music Festival." "Referring to the characteristics of Chengdu Music Festival, Xu Xiaofeng said:" Compared to other music festivals, pay more attention to young people, especially in school students participate in the fare positioning of 50 yuan. and more emphasis on highlighting the local characteristics, we will focus on inviting local Chengdu band. Xu Xiaofeng also said that they will also focus on the development of singer Music derivative products. People are not unfamiliar with film derivative products, but the concept of singer music derivative products is still new. Xu Xiaofeng said that no one has ever tried in this field before, "We open the water and wood years of digital products stores, selling some planted in the wood Love song, cover with the water wood unique label music phone or MP3." Stores one months ago in several cities nationwide opened, business is very good, will soon be determined to Chengdu. "referring to the specific profit model and space, Xu Xiaofeng said:" Our products and similar products is a price. Profit space from the fans of the singer's identity led to the sales volume. In addition, we will also develop with the singer brand clothing, wine. For example, we are considering working with wine manufacturers to develop an ' old Wolf wine ', the main brother friendship, after the friends of the dormitory brothers or many years ago at the same table party, will soon remember to drink ' old Wolf wine '. "As for the mode of cooperation with these star singers in business, Xu Xiaofeng said that with the music ringtones according to the download volume and the singer-divided business model of cooperation," like the water, old wolf they are personally invested in the participation, is the singer is also the boss. "Huaxi City newspaper trainee reporter Zhang Jie