Good marketing and poor products can lead to a total market downturn

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And to talk to you, share your temporary thoughts, hope to help you.

In recent years, more and more enterprises put marketing to the forefront of the position, and even in many enterprises in the marketing department of the right above all examples, at the same time, many enterprises in marketing to taste the sweetness, the neglect of product optimization. In fact, this aspect not only will affect an enterprise, if the marketing has been so by the enterprise hot hold over the product, our enterprise's industry market will inevitably decline.

Each year, the most fire or double 11, first of all, to express the meaning of this layer. No matter who, all have to admit, Alibaba for the contribution of Double 11, put a singles festival finally pushed into the whole China's electric business feast, alone this, can go down in history. The 2013 double 11 did not go well, and the negative news always accompanies.

Taobao products, the essence is the service, and this year a lot of negative information focused on logistics, prices and other factors, imagine, if this negative appearance of more times, the user's confidence in E-commerce how much? is not to say that Taobao's market is big, the core point is, through a company to buy a bad product, Will certainly be wary of all products in this channel, leading to a decline.

Put it another way. Before my marketing promotion, is a broad word, the user can see, the enterprise will have the benefit, the package earns not compensate. And now, marketing actually more significance is to cultivate the user's trust, can win the user to trust the marketing plan is perfect excellent. But if the user buys the product, the feeling is not consistent with us propaganda, the user certainly will no longer trust this channel, inevitably causes the overall market to decline.

A few more examples, Chu Orange, Huang Taigi and so on, have analyzed, many users bought once, will not buy a second time. Regardless of their marketing to do good or bad, the user's trust alone, they are successful, but their products do not give users a good experience.

There is no doubt that in the near future, the user's trust in the big brand also drops, so what can we trust?

The direction of the future, or marketing to do more and more to make users trust, or product to do more and more good, you choose Which?

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