GoPro or this year's domestic wear-style cameras are careful.

At CES 2015, GoPro CEO Nick Woodman says it plans to expand distribution channels in international markets this year to reduce reliance on the US market, including China.

At present, more than 50% of GoPro products are sold to the U.S. domestic market. The global consumer electronics market is expected to grow only 1% this year, so GoPro is also eyeing the international market. "Don't question GoPro's success for lack of international opportunities," Woodman said. Our development of international distribution channels is only lagging behind the United States in time, and international market opportunities are everywhere. 」

GoPro may enter the Chinese market later this year, but Woodman says it will not rush into action. "There are indications that we can succeed in the Chinese market and that our" Go-to-market "strategy applies to China. We are optimistic that time will prove everything. "One of the lessons we've come up with is to be prepared beforehand and then work with big brands instead of rushing in." We are willing to pay the time to wait, in order to properly promote the product. 」

During the Christmas shopping season, GoPro new product Hero 4 achieved a decent performance. Woodman said the Hero 4 camera was the best new product in the history of GoPro, and the company was very satisfied with its fourth-quarter market performance. In addition, emerging technologies such as drones and virtual reality have the potential to further boost the sales of GoPro cameras.