Gree Chairman Zhu Jianghong: investigating whether to enter the refrigerator field

Gree Electrical Appliances (000651) Chairman Zhu Jianghong July 15 in the Chinese Securities newspaper reporter interview, said Gree has been adhering to the professionalization of air-conditioning, but at the same time in the refrigeration industry chain will also diversify the direction of development, and even are investigating whether it is worth entering the refrigerator industry, but there is no such plan.　　As chairman and president of Gree Group, Zhu Jianghong also revealed that Gree group will be in the subordinate two listed companies gree electrical appliances and Gree Real Estate (600185), the establishment of a new company dedicated to the development of Zhuhai tourism, the future will become a gree group with electrical appliances, real estate tied to the "troika" one.　　Refrigeration industry chain Diversification China Securities newspaper: You have said that in the market share of more than 35% and the industry profits are more abundant, gree electrical appliances will not exclude the expansion of the relevant diversification, and since last year around the acquisition of Gree is also very many rumors, now does Gree have this planning? Zhu Jianghong: As the boss of home air-conditioning, we have been thinking about the future development. Of course, the air-conditioning industry itself has a lot of growth, the product is also very rich. But there are rumors that we are going into refrigerators, even washing machines and other fields. Refrigerator is strictly speaking refrigeration equipment, so if gree into the refrigerator field can not be regarded as "crooked."　　Of course, into the washing machine area of the span is relatively large. However, we also look at the situation in these industries, and are currently conducting research.　　If the research results come out and the conditions allow us to enter, we will enter it without any courtesy; In terms of investment, we are sure to take the direction of the development of industrial chain diversification. For example, we are in the air-conditioning with small motors and compressors have a strong technical accumulation, in the future can be based on this advantage to provide services. As for outward investment, we consider whether it is possible to undertake this risk, to resist risk, and if that is not a problem, then it is advisable to invest in one area.　　But there is no such plan at the moment.　　China Securities newspaper: This year, the air-conditioning industry competition is extremely fierce, even some enterprises to take some abnormal means, how do you think? Zhu Jianghong: At present, some enterprise culture is not positive, has seriously affected the healthy development of the industry. Because the competition is not standard now, I feel in the competitive industry is too difficult, but also very helpless. Foreign enterprises generally say they are good, but domestic competition, some enterprises not only say their own advantages, but also to discredit competitors.　　I feel that it is the responsibility of businesses, governments, associations and the media to correct the industry's ethos. Real estate regulation Influence limited China Securities daily: This paper on the real Estate regulation, the volume of housing transactions has fallen sharply, you expect this will be the Gree electrical appliances home air-conditioning sales have much impact?　　The central government wants to increase the proportion of affordable housing, gree in the product structure will make some adjustments? Zhu Jianghong: This time the central government's regulation is very big, many local turnover drops substantially, this has the negative influence to the home air conditioner obviously, but has not seen for a whileBig negative impact. As you said, the Government is also vigorously promoting the construction of affordable housing, which means that the real demand for the whole House will continue to exist, this is our real customers gree.　　Those who fry the house, Hand has a seven or eight suites, they are not mind to decorate, buy air-conditioning, this part of the real estate turnover in the past is not gree consumer electronics. In the product structure, we will not have a big adjustment, now the product line is very complete, high school low-end have.　　For example, in the home appliances to the Countryside sales statistics System, Gree is the largest one, the market share of nearly 50%, which shows that Gree brand for rural consumers are also attractive.　　China Securities Daily: What are your views on the future of the air-conditioning market, and can this rapid growth continue? Zhu Jianghong: I personally very optimistic about the future of air-conditioning market.　　The first is the trend of urbanization, even if renting, many people will buy air-conditioning. Second, the central air-conditioning will also have a good growth, I expect this market will replicate the development of home air-conditioning routes.　　In the 90 's, when people buy air-conditioning mostly foreign brands, Sanyo, Sharp and so on in China are very fire, but you see now, it is obvious that we will choose gree such domestic brands. In addition, the domestic air-conditioning manufacturers over the past few years through competition, but also in the continuous upgrading of strength, in the technology also has a great progress, such as the process, domestic consumers will slowly adapt to domestic brands of central air-conditioning, and will not like the current trend of foreign brands.