Guangzhou national light domestic sales gradually picked up

A year ago, Guangzhou Echizen (002045) bought the United States plus audio, and for the first time looked at the domestic market. A year later, the United States and the audio "makeover", and successfully released the first time since the acquisition of the new product launch.　　Recently, belong to love waves, landscapes, Granville hair three brands of more than 40 speakers, amplifier products, displayed in the presence of dealers from all over the country. Through more than a year of reform, Canton Light let the United States plus audio in four aspects of the "new capacity." First of all, the management system, Guangzhou National light on the United States and audio management and the team made changes, while introducing a mature incentive methods. Second, the supply system, in the United States and the sound of the implementation of the supplier certification system, and some unqualified suppliers to terminate the cooperation, at the same time, to include some of Guangzhou national light of outstanding suppliers. It is reported that from 2011 onwards most of the products will gradually transfer to Canton State light production, product quality will be further guaranteed. Third, the new product development system, the United States and the sound absorption of Guangzhou National Light design concept, and with the Guangzhou National Light Excellent design team cooperation, joint development of new products, speed up the development of new products.　　Finally, the sales system, the United States and the audio began to promote the flagship store in the country sales model, in the next 2-3 years to build 130 flagship stores.　　In this respect, Societe Generale securities Liuliang Evaluation said that the canton state light to the United States and audio more than a year of integration more successful, which for the company's future sustained growth has laid a solid foundation. August 20, 2009, Canton State Light to 108 million yuan acquisition of the United States plus audio. A year later, September 2010, Canton State Light to some additional funds raised 20 million yuan, to the United States and add sound to increase the capital for the Love Wave audio flagship store and related transformation of the sales channel construction.　　Mergers and acquisitions for more than a year of reform, enough to see the Guangzhou national light to open up the domestic market determination. For the domestic high-end audio market, love wave become the future of Guangzhou National Light focus on the development of the brand.　　Since the increase in the United States and the sound of increased capital, love Wave audio flagship store location are aimed at high-end department stores, high-end shopping business district, Home stores and the street Audio Electrical assembly belt. At present, the domestic audio market about 60 billion yuan market space, import brands occupy more than half of the market share, domestic brands and miscellaneous, more concentrated in the low-end market. Thus, Canton National Light to explore the domestic market at the same time, but also gradually establish consumer music, audio appreciation of the experience platform, relying on excellent production technology and rich promotion channels to establish domestic high-end audio market leading position.