Guarding on the brand maintenance and public relations consciousness of the website

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In many cases, everyone is pursuing a concept: Brand is the best. And as a webmaster, more and more webmaster slowly have brand awareness, however, to create a brand is a long-term process. A lot of webmaster friends give up directly, more webmaster friends think it's okay with their own.

User experience, I believe today has become a lot of webmaster or SEO workers mantra, in fact, good user experience and brand, Word-of-mouth is linked. Because of brand and Word-of-mouth, so the site is more easily recognized by everyone. Like the webmaster home, A5, station a row, search outside the webmaster forum, many times the forum became the advertising accumulation, but why is it popular? Because this website has become the industry benchmark, has the high weight, may provide the value for the stationmaster. Guardian today wants to discuss the problem is the brand maintenance and public relations awareness.

Many times we say that the brand is difficult to do, but we still slowly implement, we at any time in the promotion of their own site name, but for the establishment of the brand has encountered too many obstacles.

One: Different ideas, different levels of understanding, naturally negative comments.

For any one webmaster, may have heard similar news: you this site has no future; this kind of website others do not good, you do not waste time, you this site everyone else do rotten, do not do. For any commenter, they are just thinking in their own shoes, and each person's thinking is different and the direction of thinking is different. For example, stand a row of forum set up early, a lot of people have hit us, webmaster forum has been done rotten, what do you have to do? You want to make a brand out of the line, it's too hard. There are too many comments, but there is a very important problem is that we have not done, or have tried but failed, but arbitrarily questioned the success of others.

Second: Users of our services and content to raise questions, how to do?

Building a brand is a very difficult thing, 8630.html "> sometimes can not be recognized by everyone." Like we have to do a blog, many people may say that the blog has been very confusing, do not do. You want to make your name brand, so many of the same namesake, wasting time. This argument is certainly quite a lot. Like everyone to do the forum, may be questioned, other people's Forum for free registration, you must be QQ registration. Many times our own websites have certain rules and regulations, have their own mode of operation, is because the establishment of the brand, most of the friends are very rigorous, in all aspects are considered very thoughtful. For example, real-name Network Marketing forum needs a real name, probably many people do not understand. Each site should have its own characteristics, each site has its own system, which is to go to the formal must do. Sticking to your own ideas is the key.

Third: The formation of the brand nature is under attack.

The beginning of a website will not be recognized by anyone, if one day we set up their own brand, in the industry has a certain influence, this time there will be countless competitors. Because we have established a unique brand, so that users feel the value of embodiment, naturally affect the interests of other people. So on the platform of the Internet will certainly appear competitor to our attack, this time what should do? If everyone often in Baidu search speed network, home page has a negative message. Many times when we become brands, we naturally get more attention. A wrong step at this time, or an unconscious mistake, may be caught by an opponent. However how many friends have brand maintenance consciousness, have public relations crisis consciousness?

Search engine more and more pay attention to user experience, again and again the algorithm updates so many stationmaster refreshing, most stationmaster all think the influence is small stationmaster, profit is Big website, really is this? In fact, many times if we have brand awareness, adhere to the concept of serving the user, negative information for effective public relations maintenance, Set up their own brand, the nature of the user's identity, the nature of the search engine recognition. At that time, we also said that we are hard to do? Still use tangled rankings and traffic?

This article Guardian Kun writes, originates from http://yuankun0105.com/. QQ Group: 287358999. Communicate together, progress together!