Guo: China Independent Enrollment Examination Network Promotion Program

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Before the website promotion first solves the content question, does the network promotion all knows "the content is the King" the rule, if the website lacks the real content, the promotion does again good, invests again is only one-time flow, the website needs the loyal user, is often said "the adhesion rate". "Adhesive Rate" the higher the number of loyal users of the site, these loyal users can be recommended to more users, this is often said "Word-of-mouth marketing." Site content problems can be used after a few network promotion methods:

The way of free promotion

1, blog Promotion

Blog promotion is the most widely used a way to promote, many companies just blog as an advertising platform, did not play a real marketing effect. Blog needs full-time professional management, daily work including blog writing, friends visit, activities, Exchange, excellent original blog has the opportunity to row to the home page, Sina, NetEase and other blog home page blog Day clicks above 20W, if the bait set high quality, conservative estimate can bring 1% of the flow. Traffic is virtual, it is important to have 20W people know that there is "China independent enrollment Test Network" this site.

2. Forum Promotion

Forum is also a good way to promote, now the main forum of the review of the post is very strict, can not be published with contact method of the post, but still can be published creative, controversial, high degree of concern topic, indirect flow. Forum is the advantage of large flow, timely communication, is to create a good brand effect of the way. Need to have professional staff management, long time online, to post posts at any time, improve the forum active degree.

3. Weibo promotion

Weibo is an emerging networking product combined with the advantages of blogs and forums, the number of users to grow quickly, is a good way to promote the network, publishing topics more and more professional, your fans are more, active and the number of fans are directly related, the more fans bring more indirect flow. Same as blogs, forums need professional full-time staff online, focus on related topics and activities, timely participation or response.

4, classified information promotion

Like NET, list network, Word-of-mouth network such as the classification of information sites are now many, can provide free information release, classified information sites have education and training classification, but also can leave the address, telephone, web site, such as contact, because of similar information more, plus some classified web site traffic is small, marketing effect may be slightly worse, As long as the content of information is full and seductive, it will still be a good way to promote.

5, question and answer platform promotion

Question and answer platform including Baidu know, Sina ask, Yahoo Knowledge Hall, and so on, these question and answer platform every day a large number of users ask a variety of questions, nature also has and independent enrollment related issues, such as the general question and answer platform platform traffic is relatively large, the weight is also high, easily ranked in Baidu, Google's homepage, But for the question and answer audit is more stringent, not allowed to leave the URL, telephone and other contact, but can bring indirect flow, shaping the brand image of the site is still very useful, you can answer other people's related problems, you can register a few more ID do vest, ask yourself is very learned.

6, MSN, QQ Group

MSN and QQ now have a lot about the group of independent enrollment, are some training institutions to create, if simply for the site traffic, you can apply to join these groups (do not know whether the group owners agree, after all, is a competitor), in the long term can apply to build their own groups, usually pay attention to collect high school students and parents QQ, MSN. The general group is not to send ads (unless they are group owners), usually can be independent enrollment professionals to answer the identity of the relevant issues, improve prestige, nature can bring indirect browsing.

7, social networking sites (SNS)

Social networking sites are sites that have been on fire in recent years, want Renren, happy net and so on, the user is more, the browsing volume is also big, is the exchange communication good place, may the independent enrollment related knowledge and the Netizen share, the shape own website brand image, lets them one to encounter the independent enrollment question will think China independent enrollment examination network. The spread of information on social networking sites is fast, a good place for "Word-of-mouth marketing" and cannot be rigidly embedded in advertising.

8, Bulk Mail

Bulk Mail can be appropriate to use, when a certain selection of attention to collect the target user's mailbox, carefully designed to send the message content, otherwise not only waste manpower, or the website brand image has a certain impact.

Second, pay the promotion way

1, Baidu, Google bid

Baidu, Google auction ads, positioning accurate, large flow, but the cost is higher, if a keyword bid 1 yuan, the average 2000 times a day, a week in 14,000, this is only conservative estimates, and need long-term input, if only short-term input to the site brand promotion is not very big.

2, Baidu, Google Alliance website ads

Baidu, Google Alliance website advertising coverage, high exposure, involving various types of sites, Baidu Alliance site more than 300,000, the cost is the number of ad clicks, may cost less than bidding, but can directly enhance the site traffic, improve the visibility of the site. Even if some people do not click on ads, but as users see the increase in the number will remember the Chinese independent Enrollment test network, similar to the "viral" marketing, anywhere anytime, as long as you can see my ads online.

3, press releases, soft article

In the industry website, integrated portal site, local Web sites such as have a certain impact on the site to publish news, soft text, can enhance the site well-known and image, netizens will think that the content of large sites more authoritative, like in the CCTV advertising, that is famous brand, generally an article from dozens of to hundreds of, due to the size of the site varies.

4. Links

Our website content is the independent enrollment, the best Friendship link object is 80 independent enrollment colleges and universities, not only can bring the flow, but also can increase the weight of the site, directly affect the keyword in the search engine rankings, also can reflect the authority of the site, these universities and colleges from dozens of to hundreds of of the site.