Haier Mall online custom air-conditioned home network purchase into the era of customization

With the continuous improvement of living standards, the pursuit of personalized consumption, highlighting personal taste has become the most important in the current household appliances market. The increase of consumers ' high differentiation, individuation and fragmentation demands a serious challenge to the enterprise, but it also provides the unlimited business opportunities for the leading enterprises. Recently, has been committed to providing consumers with accurate and efficient online shopping experience Haier Mall, United Haier Group home appliances custom brand Commander in command of electrical appliances, opened the era of air-conditioning customization. Users can according to their own home decoration style and preferences for the design of the appearance of air-conditioning, can also be online hands-on design unique air conditioning appearance, to achieve on-demand customization on-demand production. Custom air Conditioner Global start, Haier Mall try to customize the home appliances, the commander of the air conditioning appearance of the command based on Haier Mall platform for the global start, to "I am my model I customized" as the theme, to give young consumers the life of the proposition and the full expression of their own personality. The event will last for 1 months, and the top 500 subscribers will be able to enjoy custom special prices. Reporter learned that this section of the air conditioner is the commander of the 1.5P high efficiency fixed frequency intelligent hanging machine, customized preferential price of 2499 yuan, the application area of 15-25 square meters. Performance on the ad hoc strong function, rapid refrigeration heating, there are intelligent one-pass, intelligent timer switch, dehumidification and other functions, at the same time using sve speed control technology, energy saving, worry, comfort, convenience, save electricity, cost-effective very high. Performance and price of a solid practical foundation, and the appearance of a variety of customization will be more catering to the needs of young audiences fashion. The conversion of air-conditioning to provide users with a total of 10 different styles of air-conditioning panel film for consumers to choose from, covering the home amorous feelings, special constellation and other customized needs, a single home amorous feelings on a modern simple, low-key luxury, European retro and Chinese ancient and other categories. At the same time, can also be based on user uploaded photos to customize the panel. In the manufacturing process, the use of internationally renowned 3M company film making personalized appearance, scratch, anti-fouling, waterproof, vivid color, bright colors, and health and environmental protection, lasting up to ten years, so that personality show more quality protection. Industry personage analysis, with the Household appliance consumer group presents the younger trend, the consumer's ego consciousness is more and more intense, the home appliance appearance individuation customization will be the home appliance profession future development one big trend. "Internet age lets the Netizen's demand present the fragmentation, how satisfies the user's personalized demand has become the time proposition, but the product customization new pattern is one of the important means to unscramble this topic, only pays for own individuality, only for oneself needs the function to pay, lets the product truly realize ' With my heart, I have a new way of life that belongs to my personality. "Haier Mall, said the relevant person. Send and install a station in place Haier Mall care the entire process user experience has personalized design, production, but also personalized service. It is reported that Haier Mall by virtue of strong logistics advantages, to achieve a seamless coverage of the country 2,576 areas, and then remote areas can also speed delivery, to solve the last kilometer problem of electric dealers. At the same time, Haier Mall to provide "by about delivery, send and install synchronization" and other one-stop service, break through the traditional express publicDivision only distribution does not install the limitations, and users can schedule their own time delay or delivery time, so that online shopping more convenient and quick. In the era of personalized internet consumption, Haier through its own E-commerce platform, with the user direct dialogue, on-demand customization, so as to achieve 0 distance with the user, speed up the user's personalized needs to meet the speed. This custom mode, for consumers, they can design their own favorite home appliances, and for businesses, this person without me the competitive advantage is obviously highlighted. Haier Mall and the chief electric with forward-looking vision, modular design and production of the leading model, coupled with the unique logistics service advantages, so that their own home appliances customized market competition in a step ahead, won the opportunity for the industry, but also has an important demonstration and leading significance.