Hammer phone ... To be old, to be defeated.

Recently the hammer phone has been fired again, but it may not be what Luo want to see. Because the number of mobile phone has been sold too high, and before the old man said too full, the public finally found the offensive weapons, so that has always been fighting the mouth of the invincible old Luo also can only on Weibo apology.

Danan in the previous article has analyzed: Old Luo himself is the hammer mobile phone's biggest selling point, but a bad will also become the biggest disadvantage. Before the High-profile publicity on micro-blog, the other home products are too much to attack the hammer is the phone brought a very high exposure, played a good marketing effect. But on the one hand will offend a lot of people, and the user's expectations will be unlimited, when the product is really out of the time may be the crisis broke out.

Now it seems that a word into prophecy.

The market is always irrational, and now there are many people accused of the old Luo, but also a lot of hardcore fans are still very good. In addition to apologizing apology, Lao Luo himself on the micro-blog argued. Faced with these accusations and the old man's response, let's look at it in a more objective way, reducing the hammer and the old Luo.

The status of one: the first to come out of the hammer cell phone failure rate is very high, we are laughing at the old before the speech, the old Luo himself is an apology apology, on the other hand, also said that the first batch of products is not qualified 3% is normal, but later changed to admit that the unqualified rate is

Reviews：

1, from the current number of users have access to the phone, the hammer of the first product of the phone is indeed a high rate of failure. The exact numbers are not available, but from the reaction, it seems that the whole world is saying it, and it feels as if every hammer has a problem.

2, the reason for this situation, on the one hand, the failure rate of the hammer phone is certainly not controlled in the normal range acceptable, and even appeared such as camera protection glass did not install and other primary errors. On the other hand, also with Luo too high-profile offended a lot of people about. In fact, before the millet generation out of a lot of problems, it seems that the media and user response is not so strong, why the shipments are much smaller than the millet hammer phone is so strongly condemned it?

3, in fact, the high-profile itself is no problem, the old Luo to other products are not empty, most of them are justified. But the consequence is that others will take a magnifying glass to pick your problems, even if some flaws may be criticized by everyone, let alone the performance of the hammer mobile phone even normal level has not been achieved.

On the one hand, the hammer itself is not good enough, on the other hand, and the comments before the old Luo. But the sound of the whole market critique is irrational, and it shows an overly fanatical posture.

Status two: Many people are mocking the "stringent product quality control standard" that the old Luo claims, since the standard is so strict, why is the failure rate so high? Is he just kidding everyone?

Reviews：

1, the old is not a fool, the heap of materials are piled up, the cost of the design of the flower, in the mass production assembly to save the cost of Kung Fu? He certainly wanted to do the phone well, but the goal was harder than he thought.

2, "strict quality control" and excessive failure rate is not an absolute contradiction. A lot of people go to school than all the hard work, why the result is not as good as some of the students easy to do? Mobile phone This thing is too much, too complex, for the old, perhaps he realized that the link did do a very high quality control, But there are problems with the phones that are not aware of the problem.

Overall, although Mr Lo has invited many of the industry to join, the hammer team is really a novice in the mobile phone field. Supply chain management, mass production problems, quality control problems, any one link error will lead to fatal results, if spent enough time and energy to polish, these problems can be solved. But for the hammer, the start-up, the product must be brought to market as soon as possible, the most short of time. The occurrence of such a high failure rate, not an attitude problem, is entirely a result of experience and accumulation.

Status three: The Lao Luo in Weibo claimed many media in black him, to the user he apologized and apology, even let the first batch of 300 yuan deposit user County refund, but the media seems to be still in the hunt.

Reviews：

1, have to say, as a prominent activist, Lao Luo on the Micro-blog performance on the whole is still quite stylish. The recognition of the problem is basically recognized, the time to admit the mistake immediately. Compared to many other domestic manufacturers, its performance can be said too much.

2, the problem is that hammer phone is a market has been launched commercial products, the old Luo represents a formal enterprise behind. For a child, you may be forgiven soon after making a mistake, but any mistake in the business world can be fatal. Lao Luo's attitude is very good and sincere, but also in time to give the appropriate solution, but does not mean that the hammer phone is not the existence of those problems. Again timely crisis PR, there is no way to completely solve the crisis, the old now in the consumption is actually a high-profile propaganda brought about by the cost of trust. Many users who had intended to buy hammer phones were already hesitant to shrink.

3, can not say that the old you hit the Siemens refrigerator is to defend the rights, others said the hammer phone problem is in black you. As long as the media response to those problems is objective, then the media coverage is their freedom, can not be called "black." Perhaps someone else's strength is a bit, but who let you give people handle, old Luo also can only knock teeth into the belly swallow.

The status of four: Hammer phone has been a lot of people say that the useless, the fact is really so?

Reviews：

1, we criticize the fact is not in the hands of the hammer phone, but the old man has been molded out of the "a perfect mobile phone" intention. Too high-profile propaganda exaggerated a lot of people's expectations, they all think that they are about to take the hand should be a nearly no defect of the perfect product, such as the real arrival found that the original is still only a mobile phone, or even a lot of defects, this huge drop will lead to the concentration of emotional eruption.

2, put aside the existing problems do not say, hammer phone is actually a good mobile phone. In the homogeneity of the serious domestic smartphone ranks, hammer phone is the most obvious differentiation and successful, in many places the design has indeed done from the user point of view, very user-friendly. Completely changing the Android interface, the hammer phone is the most mobile phone in the appearance and interface design to bring a similar iphone sense of the Android phone, is the current blind competition in the market is a bright spot, but the distance is far from perfect. Too heavy, for many application game optimization is not enough, some operations do not optimize the big screen, etc. is also an objective problem, not by propaganda can cover up the past.

The hammer phone is certainly not as good as the old man said, but it's not as bad as many people say. On the whole, it is the current domestic smart phone market a fresh energy. If you want to buy a smartphone that's not the same, it's a choice to consider.

Lao Luo very has the attitude, also enough effort, just do mobile phone really not so easy, also not only by cavity blood and craftsman's feelings can be reached. In the face of such a new product, we should perhaps be more tolerant while maintaining rational thinking. After all, for consumers, one more choice is not a bad thing. Just hope that the old man in the fight with a good mouth at the same time can solve the existing problems as soon as possible, hammer or the fall of the phone or success is not in the media, but the hammer phone itself. The irrational sound is not going to last forever, so long as the hammer phone is good enough, many people will still choose to return.

Let's wait and see.