Hand tour companies to loot the Internet literature Copyright: Top works must be at the starting price

Do network literature original platform, is the most cost of human and financial things, and Tencent, Baidu still strive to do original, the biggest reason is to see the copyright value. Through the copyright adaptation, the network literature can become the game, the video and so on entertainment product cornerstone. Especially in this year, the Internet literature copyright quotes higher, the industry even described the current state is "looting", the relevant practitioners revealed that many buyers now only read the novel name will pay. Therefore, the network literature site has been accumulated in the past to come out of the work, "take advantage of high, can sell all sold." The data from Shanda's literature show that the revenue from the game and film copyrights for the first quarter of this year is worth 2013 of copyright revenue. Therefore, the author recently asked a lot of practitioners, to their knowledge of the literary IP (intellectual, intellectual property) sales, of which the video and game companies need the largest: 1. TV dramas sell more than movies, the best quality works can be sold to tens of millions of dollars. Shanda Literature related Responsible person discloses, the literature works to the video authorization expense, the ordinary work is about 200,000, but the high-quality work can sell to million even tens of millions. 17K Novel network chief editor of Blood Pay, said that the current TV series authorized to sell more expensive, good works can generally sell millions of dollars, and the film licensing costs are lower, generally 200,000 to 300,000, good works can only sell to 50.6 million. In the work type, the female works to welcome the work, for example "Huan biography", "The step-by-step alarming" all adapts from the network novel. And with the recent attempts at online dramas, big movies and new video works, the demand for men's work is growing. In addition, besides the copyright expense, the TV series also often invites the author to become the screenwriter, this is also one income supplement to the author. 2. Hand travel company Crazy Procurement, the most top IP almost priceless. Game companies, especially the hands of the company even fell into the network of literary IP "looting" state of mind is "afraid of someone else to rob." Industry analysis, this is mainly because of the low cost of hand tour development, short development cycle, coupled with a large influx of capital, so that the hands of the company can bulk purchase, repeatedly introduced a variety of products test water. According to the official of the royal literature, the rival travel company's authorization, many works can sell million yuan price, and the beginning of the Chinese network of the top works, tens of thousands of yuan high price is the normal. And in the sale of copyright at the same time, the authorized party will also require competitors to share the work, as to the proportion of the industry revealed that is often a few percentage points, the best works will not exceed 10%. However, the above is only on the market is still selling works, the network novel The most top-notch works, such as Tanggu Three little "Dou Luo mainland", the day silkworm potatoes "dou breaking the Sky", and so on, the industry estimates that no more than 50 million of the licensing fees and high percentage of the proportion is difficult to obtain So why is network literature IP able to produce such great value? Reasons for these: 1. Fan effect: The text of the online literature is part of the change, still in the form of paid reading. This pattern can form a fan effect, and it will pay for the content of the novel's HardcorePowder, they will also pay for the video and games that are adapted for the work. 2. Successful works have been tested by the market: Online literature will be serialized for a year or more, in the long-term interaction, the plot, the changes in the wording will cause users to unsubscribe. Thus, good works are screened by the long-term interaction between the author and the fan, which greatly reduces the market risk of adapting the work, because the work has been validated once. 3. Preferences of young users: This is the natural advantage of online literature, the past literary works are currently difficult to be young users of the preferences, to find young viewers and players, can only choose online literature. 4. The linked value of the work: once the user recognized a work, adapted into movies, TV dramas, games, anime, toys around, have a great chance to pay. Therefore, to a network of literary IP based on the development of an entire entertainment industry chain, is a very reliable play.