Hefei mother: The four principles to be followed in the soft-paper hype

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With the rapid development of modern communication tools and the Internet, advertising is pervasive. The author last night in the QQ space to see a title for the "Breaking: Taobao employees internal shopping platform, not to be rumored," the article, curious to open a look, is obviously a soft wen marketing. But though I see it as an ad, it doesn't mean that everyone can see it as an advertisement. A careful look at Reading and reprint volume really let me jump: 25348. Mastering the Network marketing is really a very deep knowledge. Today, Hefei mother Seo on the soft wen talk about 4 points of view, regardless of veteran novice believe will help.

1, standing in the overall marketing perspective

Soft Wen speculation is the premise of writing a good soft wen, do "soft and not soft", the ultimate goal is to achieve the overall brand marketing rather than simple event hype marketing. The famous Moon Month event, I believe we have not forgotten it? Hit event Marketing What do we remember? Yes, it is the brand! The author then carefully studied the ins and outs of the incident, it is not difficult to find the hit of Xiao Yue months is actually speculation of the material just. This is a classic case of soft paper hype, borrowed the event marketing of soft marketing clever combination, so, many people remember. Therefore, the soft Wen hype must stand in the overall marketing perspective of the system to consider the issue, rather than event marketing itself.

2, standing in the whole brand management strategy angle

In the way of the soft-wen hype, Brand marketing must also be managed by the whole brand, not only to pursue the short-term sensation effect. From the overall brand strategy management perspective of the consistency of consideration, to avoid entering the "3 minutes of heat" misunderstanding. Always remember: We are not in the hype event, but in marketing.

3, standing in the customer's point of view

The consumer is God, is the business must obey the principle. Never think of consumers as fools, they will distinguish between good and bad. Therefore, when we plan soft marketing before, do a good job of products, avoid holding "grandstanding" or even "lure customers" mentality to operate, so counterproductive, not conducive to brand building.

4. Do the cost budget well

Do not have a momentary brain fever, see others soft hype success blindly follow suit. In the rational analysis and research on the basis of other people's hype form and results, do a good job of the cost of the soft wen speculation, do not play the battle of uncertainty. Do not think that the soft wen hype must be "low-cost, high income", really want to do so, also do not recognize all the soft wen marketing it?

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