Hengda Technology 2013 Network Marketing plan and prospect of beauty instrument

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Looking back on the past 2012, Xuzhou Hengda Technology in the network marketing has made progress, but also errors, are summarized below.

In the rapid development of the network today, the marketing of the network to strengthen the importance of this should be the development of the enterprise has taken a key step, from the trend of development, who grabbed the network, who has grabbed the market. In terms of website promotion, indeed saw a certain effect, some key keywords such as beauty Miriam, postpartum repair instrument, etc. have a good ranking, the site traffic at one point to maintain 100 independent IP, every day there are a lot of advisory telephone.

But after a year of exploration and practice, there are still many aspects of the shortcomings and mistakes. In terms of network marketing, roughly speaking, it can be divided into two parts, one is promotion, the other is sales, and two links are indispensable. Sales is the goal, the promotion is the method, uses the correct reasonable promotion method, achieves the product sale The goal to have the successful network marketing. Division I in the first promotion link is still at a low-level level, simply carried out the site's propaganda and optimization and product information release, this promotion method always feel a bit monotonous. The network promotion should have the planning, the interactive development, such marketing method has the vitality, can effectively establish the Enterprise brand image. In addition to the promotion of the site also lacks more reasonable planning, quick success often will short, in the site optimization to follow the rules of search engines, can not be blind and impatient. Division I currently has 6 independent sites, from the promotion to do at the same time, so that the East does not light the west, each site can play an independent marketing purposes.

According to the above mentioned situation, for the company's network marketing next year to do a plan and prospects.

First, the plan, smoothly launches the network marketing activity, lets the customer feel the enterprise vitality. Enterprises to carry out a phased plan to meet the needs of the market theme activities, a year if you can carry out 3-4 of marketing activities enough to enable enterprises to complete the year's sales tasks, so take the time and energy to carry out the concept of activities and planning. Need for the future market needs to make reasonable judgments, the introduction of theme marketing activities, and then targeted to write articles to develop web marketing, blog marketing and so on.

The specific operation: the enterprise will carry out the topic activities first to give a framework, and then to the marketing department to complete the marketing planning program, and arrange the specific implementation of the corresponding personnel.

Second, the launch of interactive blog and micro-blog marketing, establish a corporate brand image. Many well-known enterprises have their own official blog and Weibo, which is also the enterprise network marketing necessary work. From the blog aspect, too many enterprises just open the BO, but did not write the Bo, this is fictitious. The development of blog marketing should be sustainable, the article is not much, but in fine, can not just pure product propaganda, do Sina blog, NetEase blog and several big blog platform can bring high quality to the enterprise site of the chain can also be very good to establish enterprises in the industry image; from the Weibo aspect, mainly has Sina Weibo and Tencent Weibo, Because these two large platform user groups are very large, it is easy to carry out viral marketing, in these two platforms to establish and maintain good official microblogging is equal to and customers to establish interaction and communication.

Specific operations: By the Enterprise Manager or arrange technical personnel on the industry dynamics and development or product technology, such as weekly write an official blog article, this article should have readability, value, it should be as a weekly task to do, by someone to maintain the enterprise's several major blog platform, believe that the seeds must be buried under the fruit and blossom. Sina and Tencent microblogging platform can be used with a time machine and other technical means to release powder and powder, in order to carry out the theme of marketing activities.

Third, continuous website optimization and promotion, so that enterprises everywhere. In order to increase the exposure rate, the enterprise must carry on the website and the product network promotion, there are two main positions, one is the enterprise's own site optimization and chain links to promote enterprise products in the search engine rankings; the second is a variety of information on the platform of product publicity and display, including business Platform, Forum, blog, Mail, QQ, classified information, Baidu know stick bar and so on.

Specific operations: reasonable planning of each site product keywords distribution (see annex), do a good job of the overall site optimization, maintain a monthly link to the site to increase and maintain, and strive to have the original or false original products related to the release of soft paper, the site ranking changes in the analysis work. Other information platform for the specific operation no longer one by one detailed, but the promotion of each platform information has the corresponding skills, learn reasonable application.

2013 The New Year has come, the continuous growth of corporate performance is our marketing team work the ultimate goal, hope that through the implementation of the above program, in the new Year, corporate brand image has been promoted.

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